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Who among us hasn't found themselves working on a project that had so much potential to be great, but didn't have enough time or budget to do the research needed to inform the design? Research is a wonderful thing. It gives us the ability to inf ...

Article - Russ Unger, Todd Zaki Warfel - February 15, 2011 - 5 comments - 0 attachments

When users shop online , they use their basic store shopping experience as a frame of reference. They expect an easy and enjoyable process comparable to their in-store shopping experience. But instead, store shelves become visual grids of rows and co ...

Article - Tammy Guy - February 16, 2011 - 5 comments - 0 attachments

In my previous UX Magazine article, The Coming Zombie Apocalypse , I discussed how small, Web-connected devices are overturning our old-school assumptions about devices and applications. It was a general introduction to the trend, and I'd lik ...

Article - Scott Jenson - February 17, 2011 - 5 comments - 0 attachments

In the last few years, American business has latched onto innovation as the goal of nearly all product development efforts. If we are to believe the business journals and popular magazines, innovation will be the single savior of all things outsourc ...

Article - Jon Kolko - February 07, 2011 - 0 comments - 0 attachments

Emotions shape all activity in adaptive ways. In the absence of emotional markers, decision making is virtually impossible.      - Saver and Damasio (1991) Persuasion in design is often regarded as a subset of UX, but ...

Article - Elisa del Galdo - February 08, 2011 - 4 comments - 0 attachments

We're consumers in a media-driven world. And, as such, we've grown used to product placement, telemarketing, "advertorials," and celebrity endorsements. We like football, but we love Super Bowl ads. And we know there's no shame in choking up over a cr ...

Article - Megan Grocki - February 10, 2011 - 10 comments - 0 attachments

Video games and book readers have shown that it is possible to create interfaces that promote engaging, immersive experiences even on the tiny screens of mobile devices . Many mobile games make the gameplay experience more immersive b ...

Article - Greg Nudelman - February 02, 2011 - 3 comments - 0 attachments

It's a new year. We're back at work, busy with projects and creating deliverables. Many of us have made resolutions to find more inspiration or to think more creatively this year. Like many practitioners, my day-to-day to work involves facing situat ...

Article - Scott Baldwin - February 03, 2011 - 9 comments - 0 attachments

Designers and other UX types are self-reflective sorts. We spend lots of time—perhaps too much time—talking about what design is, how we do it, and what tools we use. However, it seems to me that a critical topic is missing from most of these conver ...

Article - Kim Goodwin - January 26, 2011 - 7 comments - 0 attachments

Title 2:  A brief history of corporate ethnography Companies often turn to market research studies, focus groups, surveys, ethnographic studies, and other methods of g ...

Article - PARC - January 27, 2011 - 1 comment - 0 attachments