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Defining and Informing the Complex Field of User Experience (UX)
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Social Media Marketing
Satisfy the Cravings of a New Generation of Consumers
18-40-year-olds seek a peer-like connection with the brands they love.
Article - Lisa Johnson and Cheri Hanson - November 13, 2006 - 1 Comments
This is Media 2.0
Troy Young on why today’s media is no longer all about content.
Article - Troy Young - March 10, 2006 - 11 Comments
User Does Not Equal Audience
How will sites and marketers capitalize on new media opportunities?
Article - Troy Young - February 23, 2006 - 9 Comments
Who's laughing at viral marketing?
Funny virals can mean serious business but only if the punchline is right.
Article - Andrew Lang - February 8, 2006 - 0 Comments
Let Me Entertain You
Article - Alex Schleifer - December 15, 2005 - 0 Comments