UX Magazine

Defining and Informing the Complex Field of User Experience (UX)

Research Methods and Techniques

UX Reviews: Which one? How long?

Selecting the right type of UX review to suit the project's stage and business objectives, and to yield quick results for the client.
Article - Frances Miller - March 12, 2012 - 3 Comments

Landing Page Optimization for More Profitable Experiences

Use conversion optimization on your web projects to ensure your changes lead to real business results.
Article - Chris Goward - March 2, 2012 - 8 Comments

Conversion Rate Optimization for Cook, an AMEX Travel Representative

Learn how Cook – An American Express Travel Representative used conversion rate optimization to dramatically lift both phone calls to its agents and online form-fills on its paid search landing page.

Resource - Wider Funnel Marketing Optimization - January 1, 2007 - 0 Comments

Paying Attention: The Most Valuable Skill in UX Research

In user research, learning how to pay attention and be fully present leads to richer insights.
Article - Juliette Melton - January 10, 2012 - 5 Comments

Tell Me More: Listening to Learners Explain

Duckworth and her colleagues describe learners (who range in age from five to adulthood) coming to connect with seven different subject matters. The findings offer a look at people involved in real learning.

Resource - Eleanor Duckworth - February 1, 2001 - 0 Comments

Usability Testing Includes Users as Stakeholders

Why smaller, more frequents tests of user behavior are preferable to large, single tests based on demographics.
Article - Mary Brodie - December 21, 2011 - 0 Comments

Do-It-Yourself User Testing: Get Big Customer Insights For Little (or No) Cost

If you see the value of user testing early, but you don't have the time or budget to hire outside consultants, this white paper shows you how you can test on your own to get insights you need to succeed.

Resource - Modus Associates - January 1, 2002 - 0 Comments

Eye Tracking: Best Way to Test Rich App Usability

A detailed examination of the benefits of eye tracking.
Article - James Breeze - December 8, 2011 - 9 Comments

Gamestorming: A Playbook for Innovators, Rulebreakers, and Changemakers

Creative thinking and innovation is hard. Gamestormingshows how games can foster communication, and generate ideas, insights, and strategies.

Resource - Dave Gray, Sunni Brown, James Macanufo - July 30, 2010 - 0 Comments

Guidelines for Selecting Your Mobile UX Research Method

To build great mobile experiences today – and respond quickly to emerging platforms – requires an understanding who your mobile consumers are, what content they want, and where they want it.

Resource - AnswerLab - May 1, 2010 - 0 Comments

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