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Defining and Informing the Complex Field of User Experience (UX)
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Research Methods and Techniques
Experience Maps Identify Inefficiencies and Opportunities
Experience maps are useful in visualizing how each customer interaction combines to create the overall experience.
Article - James Torio - October 4, 2011 - 3 Comments
Old Wine in New Bottles and New Wine in Old Bottles
Replacing intuitive notions of emotion with systematic psychological knowledge.
Article - Antti Oulasvirta, Pertti Saariluoma, Rebekah Rousi, Jaana Leikas - September 27, 2011 - 1 Comments
How to Fix the 5 Most Common Mistakes with Focus Groups
Addressing fundamental problems with focus groups.
Article - Jay Eskenazi - May 13, 2011 - 8 Comments
Ten Guidelines for Quantitative Measurement of UX
Advice from Vanguard's UX manager on using quantitative data.
Article - Richard Dalton - April 22, 2011 - 10 Comments
User (Experience) Research, Design Research, Usability Research, Market Research...
Changing labels and new approaches to understanding user research.
Article - Richard Anderson - April 1, 2011 - 2 Comments
Personas: The Foundation of a Great User Experience
A primer on personas and how businesses can get the most from them.
Article - Kevin O’Connor - March 25, 2011 - 12 Comments
User-Led Does Not Equal User-Centered
Design is about addressing user needs, not just listening to user demands.
Article - Lawrence Kitson - March 17, 2011 - 7 Comments
Getting Guerrilla With It
Guerrilla research is a fast and low-cost way to gain sufficient insights to make informed decisions.
Article - Russ Unger, Todd Zaki Warfel - February 15, 2011 - 5 Comments
In Search of Innovation
Methods and theory of design synthesis help solve problems and bridge research to ideation.
Article - Jon Kolko - February 7, 2011 - 0 Comments
UX Ideas in the Cards
UX card decks are a tactile, easy way to quickly find possible approaches to problem solving.
Article - Scott Baldwin - February 3, 2011 - 9 Comments