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Research Methods and Techniques
Eye Tracking and Web Usability: A Good Fit?
A look at the science and value behind eye tracking usability studies.
Article - Nicholas Gould, Jesse Zolna - April 2, 2010 - 4 Comments
Organized Approach to Emotional Response Testing
Categorizing feeling words and the Product Reaction Cards to develop custom cards.
Article - Nathanael Boehm - March 4, 2010 - 1 Comments
Where Do Heuristics Come From?
Knowing the origin of a heuristic is important to making good design decisions.
Article - Dana Chisnell - March 4, 2010 - 10 Comments
What are you paying attention to, and what are you missing?
Article - Michael Grossman - January 19, 2010 - 8 Comments
Eleven lessons: managing design in eleven global brands
Article - Howard Mann - November 13, 2007 - 0 Comments