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- Usability Engineering
Written by the author of the best-selling HyperText & HyperMedia, this book is an excellent guide to the methods of usability engineering. The book provides the tools needed to avoid usability surprises and improve product qualit ...
Resource - Jakob Nielsen - May 08, 2012 - 0 comments - 0 attachments
- Using Proto-Personas for Executive Alignment
When working in-house as a UX practitioner, one of the constant challenges is getting a seat at the leadership table. Without a VP or C-level champion who is specifically focused on UX, the alternative is often a proxy-champion such as the VP of Pro ...
Article - Jeff Gothelf - May 01, 2012 - 1 comment - 0 attachments
- Creativity-based Research: The Process of Co-Designing with Users
The practice of co-design allows users to become an active part of the creative development of a product by interacting directly with design and research teams. It is grounded in the belief that all people are creative and that users, as exp ...
Article - Catalina Naranjo-Bock - April 24, 2012 - 0 comments - 0 attachments
- Information Architecture for the World Wide Web: Designing Large-Scale Web Sites
The post-Ajaxian Web 2.0 world of wikis, folksonomies, and mashups makes well-planned information architecture even more essential. How do you present large volumes of information to people who need to find what they're looking for quickly? This classic ...
Resource - Peter Morville, Louis Rosenfeld - March 27, 2012 - 0 comments - 0 attachments
- Conversion Conference 2012 Recap
The 2012 Conversion Conference tour started in San Francisco on March 5–6 with the largest event attendance in its three-year history. Alongside Marketing Optimization Summit and Predictive Analytics World as part of Data Driven Business Week, Conve ...
Article - Jeremiah Lee Cohick - March 21, 2012 - 1 comment - 0 attachments
- UX Reviews: Which one? How long?
Reviewing the websites and applications of clients and their competitors is big business for UX professionals. Expert evaluations , competitor reviews , and opportunity reviews provide key insights for clients, so choosing the right type o ...
Article - Frances Miller - March 12, 2012 - 3 comments - 0 attachments
- Landing Page Optimization for More Profitable Experiences
Designing for findability, usability , and brand reinforcement are basic requirements of web experience design. But the purpose of a website is not just to be found and admired. It's to generate leads, sales, and revenue. By using a conversio ...
Article - Chris Goward - March 02, 2012 - 8 comments - 0 attachments
- Conversion Rate Optimization for Cook, an AMEX Travel Representative
Learn how Cook – An American Express Travel Representative used conversion rate optimization to dramatically lift both phone calls to its agents and online form-fills on its paid search landing page. Publication Date: ...
Resource - Wider Funnel Marketing Optimization - March 02, 2012 - 0 comments - 0 attachments
- Webcast: New Field-Based Eye Tracking: A Case Study
AnswerLab eye tracking expert Julie Kwak will share the details of a recent field-based eye tracking study of online dating profiles. Conducted in a café, the study demonstrates the opportunities Tobii's latest portable eye trac ...
Event - AnswerLab - February 27, 2012 - 0 comments - 0 attachments
- Pass the iPad, Please – 5 Lessons for Creating Great Tablet Experiences
Pass the iPad, Please – 5 Lessons for Creating Great Tablet Experiences Brennan Browne, AnswerLab The tablet platform breaks the mold from certain commonly accepted paradigms on traditional computer and mobile platforms, and raises un ...
Event - AnswerLab - February 21, 2012 - 0 comments - 0 attachments