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Psychology and Human Behavior

Navigating the Creative Landscape.

Article by Adri Mukund
Unveiling the Influence of Cognitive Biases on Design Decision-Making
  • The article explores the influence of cognitive biases on design decision-making, outlining various types of biases and offering strategies for mitigating their impact to foster inclusivity and objectivity in design processes.
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6 min read

Repetitiveness, complicated setups, and lack of personalization deter users.

Article by Marlynn Wei
​6 Ways to Improve Psychological AI Apps and Chatbots
  • Personalized feedback, high-quality dynamic conversations, and a streamlined setup improve user engagement.
  • People dislike an overly scripted and repetitive AI chatbot that bottlenecks access to other features.
  • Tracking is a feature that engages users and develops an “observer mind,” enhancing awareness and change.
  • New research shows that users are less engaged in AI apps and chatbots that are repetitive, lack personalized advice, and have long or glitchy setup processes.
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3 min read

The opposite direction is the right one.

Article by Marcelo Brum
Behavioral Design: What Is It? And Why Should You Learn To Apply It?
  • The article introduces the concept of Behavioral Design, emphasizing the importance of understanding cognitive biases and delivering value to all parties involved in the user experience.
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4 min read

The insights on how leadership can make or break innovation and design projects.

Article by Rich Nadworny
The Leadership Leverage Points In A Design And Innovation System
  • According to the author, ,weaknesses in the design thinking process can often be traced back to leadership’s failure to support the project.
  • Leaders can maximize their impact on innovation and design by creating a compelling story, being clear about the consequences of not buying in, and implementing ongoing assessments to amplify successful practices.
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4 min read
Article by Nate Schloesser
The Myth of The Self-Made Designer
  • In the article, the author dispels a common myth about a self-made or self-taught designer providing arguments based on his own experience.
  • According to the author, there are five key aspects to becoming a designer, all of them come from sources outside of self:
    1. Education
    2. Experiences
    3. Opportunities
    4. People
    5. Time
  • The pursuit of being “self-made” can be dangerous for designers as it can involve ignorance, arrogance, and isolation.
  • Designers need each other as they learn from each other. External help, advice, expertise, and feedback from fellow colleagues can be a determinant of professional success.
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10 min read

Exploring themes in the book ‘The Chimp Paradox’ and how they connect to UX.

Article by Aaron Christopher
The Chimp Paradox: What UX Can Learn From A Book About Emotional Intelligence
  • The author shares the lessons learned from the famous mind management model called The Chimp Paradox, and how they can be applied in UX.
  • The Chimp Paradox is based on the theory that our brain is divided into three sections that receive, transmit, and react to our environment and information:
    • the chimp;
    • the human;
    • the machine.
  • In the article, the author demonstrates how these ways of perceiving information affect users’ experience and help to improve the approach to UX.
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8 min read

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