The first book to use the unexpected discoveries of neuroscience to help us make the best decisions.
Can computers change what you think and do? B.J. Fogg defines an emerging field that studies the overlap of computers and persuasion.
Psychology professor Barry Schwartz provides evidence that a bewildering array of choices floods our brains, ultimately restricting instead of freeing us.
This book takes a fresh approach to designing sites and interactions based on the stages of seduction. This beautifully designed book examines what motivates people to act.