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- Cognitive Styles
Title 2: Get inside the user's head We pour over analytics , conduct ethnographic studies , and interview users in order to understand the demographics, ...
Article - Tyler Tate - May 12, 2011 - 14 comments - 0 attachments
- 100 Things Every Designer Needs to Know About People
This article introduces a sample chapter from the authors’ new book, 100 Things Every Designer Needs to Know About People . You can download two sample chapters, entitled "How People See" and "What Motivates People," and you can also ente ...
Article - Susan Weinschenk, Ph.D. - May 10, 2011 - 1 comment - 0 attachments
- Beyond Emotion
Title 2: Designing for visceral allure When we think something is cute, why do we feel that way? What is "cute"? What is it inside of all of us that is inexorably drawn ...
Article - Kevin Suttle - April 29, 2011 - 3 comments - 0 attachments
- Transience
User interfaces are normally designed to be durable and predictable. People don’t like surprises, and they want to be able to repeat the same actions to get the same positive results. But judicious use of transience can make product experiences even ...
Article - Joshua Allen - March 01, 2011 - 6 comments - 0 attachments
- Persuasion in Design
Emotions shape all activity in adaptive ways. In the absence of emotional markers, decision making is virtually impossible. - Saver and Damasio (1991) Persuasion in design is often regarded as a subset of UX, but ...
Article - Elisa del Galdo - February 08, 2011 - 4 comments - 0 attachments
- Busting the Myth of the Giant Green Button
Title 2: A brief history of corporate ethnography Companies often turn to market research studies, focus groups, surveys, ethnographic studies, and other methods of g ...
Article - PARC - January 27, 2011 - 1 comment - 0 attachments
- Elevator Logic Applied To Web and Mobile Design
What holds attention determines action. - William James Have you ever been standing in an elevator waiting for the doors to close when someone down the hall calls out “hold the elevator?” What did you do? If you’ ...
Article - Cassandra Moore - January 20, 2011 - 7 comments - 0 attachments
- Pleasant Things Work Better
Evolutionary psychology tells us that humans are programmed to prefer bright colors, sweet flavors, and roundness of shapes. We are attuned to these things for survival: awareness of danger or safety, sources of energy, and choosing a healthy mate. ...
Article - Dana Chisnell - January 25, 2011 - 9 comments - 0 attachments
- So You Want To Be A Designer: Top 5 List
Getting started in user experience can be difficult. Our profession has an identity crisis. You need look no further than swarm of acronyms that we hide behind: CHI, HCI, UI, UE, UX, IA, ID, IxD, IxSD… the list goes on. Our identity crisis means lea ...
Article - Aza Raskin - October 28, 2010 - 20 comments - 0 attachments
- Designing Objectively
It’s a common misconception that art and design are one and the same. But although design can be artful, the process behind it is quite different. Artists engage in the manipulation of a particular medium to produce an aesthetic and personal respons ...
Article - Eric Fisher - November 02, 2010 - 8 comments - 0 attachments
