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- An Iterative Approach to Innovation Strategy
Crafting design strategies that result in truly compelling brand experiences, products, and services demands a change from traditional methods. It requires a more creative and iterative design approach that is optimized for identifying real human ne ...
Article - Paul Noble-Campbell - June 16, 2011 - 7 comments - 0 attachments
- A Gamification Framework for Interaction Designers
Gamification is a hot topic. Missed it? On Google Trends it first appeared as a blip in late October 2010 and then took off in January so quickly that it appeared on NPR’s Weekend Edition in March . Investors seem interested , and it already h ...
Article - Audrey Crane - May 24, 2011 - 12 comments - 0 attachments
- Product Identity at VMware
When a company expands or fills its product line through acquisitions or partnerships, there may be differences between the products in look-and-feel , user model, nomenclature, and so on. In some corporations, sadly, this happens with internally dev ...
Article - Harry Vertelney - May 20, 2011 - 7 comments - 0 attachments
- Social Design Strategy
Great products and services depend on their users having great experiences. But it’s not about what users do or how they do it, but rather why. Why they do what they do, why they keep coming back, and why they tell their friends. And social design a ...
Article - Eric Fisher - May 11, 2011 - 4 comments - 0 attachments
- You Are Solving The Wrong Problem
There is some problem you are trying to solve. In your life, at work, in a design. You are probably solving the wrong problem. Paul MacCready , considered to be one of the best mechanical engineers of the 20th century, said it best: "The problem is w ...
Article - Aza Raskin - May 02, 2011 - 8 comments - 0 attachments
- Why We Need Storytellers at the Heart of Product Development
There's an interesting question on Quora right now: If you had to pick between an amazing product designer or an amazing engineer to build a new company around, which would you pick and why? This question reflects a painful problem that is c ...
Article - Sarah Doody - April 14, 2011 - 47 comments - 0 attachments
- Defining the Interactions
Since the dawn of web development (an ancient time, when FrontPage walked the Earth), the Web has been transformed. Conceived as a simple document transit medium, it has become a responsive and dynamic communication tool used by hundreds of millions ...
Article - Tom Bran - March 30, 2011 - 1 comment - 0 attachments
- Experience Is What We Make It
Making something deceptively simple is not as valuable as providing a clear and coherent narrative through a complex reality. - Martin Thomas A common adage is that, unlike PCs, mobile devices are used to fil ...
Article - Stephanie Rieger, Bryan Rieger - March 22, 2011 - 2 comments - 0 attachments
- This Old Thing?
Title 2: Why new technology needs to keep old technology in mind The New York Times recently made a quick foray into the world of information architecture (IA) with ...
Article - Hana Schank - March 09, 2011 - 9 comments - 0 attachments
- The Evolution of Discoverability
When the iPad first came out, many industry pundits were quick to make comparisons: It’s a giant iPhone ! It’s twice as heavy as the Kindle! It’s an inferior laptop! The first crop of iPad applications didn’t fare much better. Design gurus sl ...
Article - Suzanne Ginsburg - March 02, 2011 - 4 comments - 0 attachments