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Satisfy the Cravings of a New Generation of Consumers
18-40-year-olds seek a peer-like connection with the brands they love.
Article - Lisa Johnson and Cheri Hanson - November 13, 2006 - 1 Comments
This is Media 2.0
Troy Young on why today’s media is no longer all about content.
Article - Troy Young - March 10, 2006 - 11 Comments
User Does Not Equal Audience
How will sites and marketers capitalize on new media opportunities?
Article - Troy Young - February 23, 2006 - 9 Comments
The value of memory
Organic’s Troy Young on why the social web is great for marketeers.
Article - Troy Young - February 10, 2006 - 6 Comments