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- A Tablet Still Is Not a Book ... Not Yet
Reading on an iPad , or a tablet , just isn't the same as reading a book. And for me, it's not better. Even though I was, of course, excited about the prospect of an infinitely accessible library in a carry-on form, the fact is that when I try to ...
Article - Dan Turner - September 26, 2012 - 21 comments - 0 attachments
- Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitiv ...
Resource - Roger Dooley - March 21, 2012 - 0 comments - 0 attachments
- Yes, Experience Can Be Designed
Experience is one of the most compressed areas in human life. It brings together many complex factors such as emotion , perception, reason, memory, and intuition. In itself, it is an immensely complicated concept and it imposes a sometimes overwhelmi ...
Article - Sorin Pintilie - December 14, 2011 - 5 comments - 0 attachments
- 100 Things Every Designer Needs to Know About People
We design to elicit responses from people. We want them to buy something, read more, or take action of some kind. Designing without understanding what makes people act the way they do is like exploring a new city without a map: results will be haphazard ...
Resource - Susan Weinschenk - December 31, 1969 - 1 comment - 0 attachments
- How We Think
"How We Think" is John Dewey's exposition on the nature of human thinking. Illustrated through numerous everyday examples, Dewey details the varying processes by which one might engage in the critical thinking process. With the aim of making student ...
Resource - John Dewey - December 31, 2006 - 0 comments - 0 attachments
- A Whole New Mind: Why Right-Brainers Will Rule the Future
The future belongs to a different kind of person with a different kind of mind: artists, inventors, storytellers-creative and holistic "right-brain" thinkers whose abilities mark the fault line between who gets ahead and who doesn't. Drawing on re ...
Resource - Daniel H. Pink - March 06, 2006 - 0 comments - 0 attachments
- Know Without Thinking: Instinct in UX
Ever since those first, uncertain steps we took as a child, we have all held an intuitive sense of the basic laws of physics, if only for survival's sake. When a pencil rolls to the edge of a desk, we listen for it to hit the ground and are surprised if ...
Article - Taylor Bastien - July 12, 2011 - 6 comments - 0 attachments
- Everyone Forgets Memory
What did your customer remember after using your product? Will they share their memories with others? Designing great products for people means ensuring three kinds of memorable moments to happen. Do your users remember your product or ser ...
Article - Jeremy Britton, Dmitry Dragilev - September 30, 2010 - 6 comments - 0 attachments
- The Psychologist’s View of UX Design
You may have heard this story about an elephant: A king brings six men into a dark building. They cannot see anything. The king says to them, "I have bought this animal from the wild lands to the East. It is called an elephant." "What is an elephant ...
Article - Susan Weinschenk, Ph.D. - May 19, 2010 - 98 comments - 0 attachments
- Eye Candy vs. Bare-Bones in UI Design
The general public seems to be kind of shallow when it comes to user interfaces. They think "prettier = better." A couple of gradients here, some fancy translucent buttons and there you go: an interface that's just overflowing with awesomeness. ...
Article - Max Steenbergen - March 26, 2010 - 20 comments - 0 attachments