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Title 2:  The same experience whoever you are In the early years of Apple 's surge in the market, the App Store was the only game in town, and developers came to the ...

Article - Steve Workman - April 05, 2011 - 9 comments - 0 attachments

Title 2:  The iPad’s Expanding Role in the Workplace The first iPad advertisement from March of 2010 presents a primarily consumer-focused marketing effort. The ...

Article - Megan Geyer, Frances Felske - April 04, 2011 - 1 comment - 0 attachments

Making something deceptively simple is not as valuable as providing a clear and coherent narrative through a complex reality.      - Martin Thomas A common adage is that, unlike PCs, mobile devices are used to fil ...

Article - Stephanie Rieger, Bryan Rieger - March 22, 2011 - 2 comments - 0 attachments

Title 2:  Leveraging Mobile Technology for Global Education In its 2009 paper, Being Human: Human-Computer Interaction in the year 2020 , Microsoft dubbed the ...

Article - Corey Pressman - March 03, 2011 - 0 comments - 0 attachments

A flood of 5-star ratings in the app store is what every developer hopes to see when they check in on their apps every morning. Positive word of mouth is the primary way great apps climb and sustain themselves at the top of the charts. Of course, featur ...

Article - Alan Tifford - February 28, 2011 - 9 comments - 0 attachments

The mobile web is poised to be big. Really big. Morgan Stanley estimated it's going to be at least twice the size of the desktop/laptop Internet within five years. Gartner went further , predicting that mobile phones will overtake PCs as ...

Article - Scott McDonald - February 25, 2011 - 6 comments - 0 attachments

UX Magazine sat down with Tim Paul, Director of Product Management and User Experience at E*TRADE at the Forrester Customer Experience Forum . This discussion was part of our ongoing effort to profile business UX leaders so other businesspeople c ...

Article - Tim Paul - January 24, 2011 - 4 comments - 0 attachments

So you want to build the next smash hit iPhone app? Extraordinary design is key to getting the attention of users and of Apple, so if an app exudes a stench of mediocrity, Apple won’t feature it and app shoppers probably won’t download it (even if they ...

Article - Jeremy Olson - December 09, 2010 - 7 comments - 0 attachments

Title 2:  Small, cheap devices will disrupt our old-school UX assumptions Recently, Verizon and T-Mobile announced they would be shipping $50 Android phones quite soon ...

Article - Scott Jenson - December 08, 2010 - 2 comments - 0 attachments

Title 2:  Transforming the patient-provider relationship In our first article about mobile technology and healthcare, we looked at the world from the patients' persp ...

Article - Amy Cueva - December 07, 2010 - 2 comments - 0 attachments