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Defining and Informing the Complex Field of User Experience (UX)
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ISSN: 2168 5681
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Marketing and Brand
How Chief Customer Officers Orchestrate Experiences
When used correctly, a Chief Customer Officer can drive customer experience efforts that change the way a company operates for the better.
Article - Paul Hagen - June 4, 2013 - 2 Comments
Packaging as Media and the Future of Customer Experience
The experience of shopping will change as emerging technologies alter the way products are packaged and presented to consumers.
Article - Bryan Goodpaster - June 3, 2013 - 0 Comments
The Experience Tells The Story
An original don of advertising, David Ogilvy's 11 principles for creating great campaigns still ring true today.
Article - Ted Booth - May 28, 2013 - 0 Comments
Control and Transparency
A study of North American consumers shows that users are comfortable sharing their personal information when they know exactly how it will be used and shared, and are given control over when they are releasing it.
Article - Ilana Westerman - May 24, 2013 - 1 Comments
Romancing the Boomer
Designing for the Baby Boom generation requires an understanding of their unique fears, capabilities, and desires.
Article - Suzie Mitchell - April 18, 2013 - 6 Comments
UX and Agile: Tying the knot
Like a healthy marriage, combining UX and agile methodologies requires communication, understanding, and compromise.
Article - Michael Lai - April 16, 2013 - 11 Comments
Vulnerable Branding: Keeping your company's voice honest
Effective digital content is an honest and adaptive reflection of an organization's human core.
Article - Kate Kiefer Lee - April 8, 2013 - 1 Comments
Win a Copy of "Lean UX"
Enter to win a copy of Jeff Gothelf's new book, Lean UX: Applying lean principles to improve user experience.
Article - UX Magazine Staff - April 5, 2013 - 2 Comments
Killed at Launch
A failure to account for UX results in an e-commerce being pulled offline shortly after launch.
Article - Pete Mackie - April 5, 2013 - 21 Comments
Talking Lean UX with Jeff Gothelf
The author of the new O'Reilly book, Lean UX: Applying lean principles to improve user experience, shares his thoughts on outcomes, iterations, and more.
Article - UX Magazine Staff - April 3, 2013 - 3 Comments