UX Magazine

Defining and Informing the Complex Field of User Experience (UX)

Marketing and Brand

Balancing Brands Online: Entertainment Case Study

How entertainment websites showcase parent companies in balance with their movies and bands.
Article - Guild Copeland - January 8, 2011 - 1 Comments

The Importance of Designing an Experience Culture

External customer experiences begin with the company's internal culture.
Article - Cynthia Thomas - December 21, 2010 - 11 Comments

Making User and Customer Experience a Business Competency

Forrester's Harley Manning discusses customer and user experience strategy.
Article - Harley Manning, Forrester Research - December 15, 2010 - 6 Comments

Customer Experience Nirvana

Bringing together marketing and UX efforts in the management of digital touchpoints.
Article - David Moskovic - December 2, 2010 - 15 Comments

To Drive App Success, Shape Marketing Around Your Users

This report will help mobile app developers and marketers better address their target consumers’ needs at every stage in the app purchase decision-making funnel.

Resource - AnswerLab - October 1, 2010 - 0 Comments

How UX Can Drive Sales in Mobile Apps

The creators of RedLaser, a popular iPhone app, tell the UX story behind their success.
Article - Jeffrey Powers, Vikas Reddy, Jeremy Olson - May 10, 2010 - 5 Comments

What Magic Can Teach Us About Empathy in UX

Jamy Ian Swiss explains how magic and UX live in the same place: the user's mind.
Article - Lukas Mathis - February 19, 2010 - 6 Comments

Failing Fast: Getting Projects Out of the Lab

A discussion amongst thought leaders from eBay, Discovery Channel, Google, and Adobe.
Article - Tony Hillerson, Alan Lewis, Scott Green, Ryan Stewart, Randy Rieland - November 23, 2009 - 0 Comments

Google's New Product Logos

Article - Alex Schleifer - May 22, 2009 - 0 Comments

Tweetbuzzer

Article - Howard Mann - April 3, 2009 - 2 Comments

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