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- Marketing Procurement Day @ BP presented by A+E Networks
This ANA members only conference will focus on the value and positive contributions of marketing procurement. It will feature perspective not only from procurement leaders, but also from client marketing and external agencies. The ...
Event - Alex Laven - September 13, 2011 - 0 comments - 0 attachments
- Customer Loyalty & Engagement Members Only Conference
A Xerox-sponsored research project found that delighted customers are six times more likely to continue purchasing products and services than customers who were merely satisfied. Consumers who are loyal tend to purchase more products, refer fr ...
Event - Alex Laven - September 13, 2011 - 0 comments - 0 attachments
- Holiday Marketing
This session covers methods of Internet Marketing for businesses during the holiday season. Businesses (especially retail) goals during the holidays are always to increase sales and profit. We will discuss how existing customers and excited fans can ...
Event - Alex Laven - September 12, 2011 - 0 comments - 0 attachments
- Better First Impressions Through Design
Much of UX for the Web focuses on the experiences users have while they’re interacting with a website or web application. But that focus neglects a key part of the user experience: the first impression visitors have when they initially discover a pr ...
Article - Chuck Longanecker - August 23, 2011 - 8 comments - 0 attachments
- End-to-End Experience Design
When I started as an application designer in 2001, I worked really hard for my clients, whipping their applications into shape. I would conduct usability reviews and hands-on design sessions to overhaul the app, I’d agonize over each screen layout, ...
Article - Theresa Neil - June 22, 2011 - 10 comments - 0 attachments
- Service Design
Title 2: Setting The Stage For The Consummate Experience Mention service design to your UX colleagues and you may find yourself unwittingly engaged in a game of Buz ...
Article - Megan Grocki - June 01, 2011 - 8 comments - 0 attachments
- Product Identity at VMware
When a company expands or fills its product line through acquisitions or partnerships, there may be differences between the products in look-and-feel , user model, nomenclature, and so on. In some corporations, sadly, this happens with internally dev ...
Article - Harry Vertelney - May 20, 2011 - 7 comments - 0 attachments
- Is Marketing the Evil Empire?
UX Magazine attended the 2011 IA Summit in Denver this year to interview conference speakers and attendees. In this video, interviewees respond to the question: Is Marketing the Evil Empire? We were expecting to get at least a couple of embitter ...
Article - Jonathan Anderson | UX Magazine - April 19, 2011 - 11 comments - 0 attachments
- The Total Experience
Title 2: Customers Deserve Better Why do some companies create loyal fans while others alienate their customers? How can some organizations deliver consistently good ex ...
Article - Bruce Temkin - April 18, 2011 - 4 comments - 0 attachments
- User (Experience) Research, Design Research, Usability Research, Market Research...
Title 2: A Changing, Interconnected World My near-acceptance of an offer to head up a user research consultancy a couple of years ago resurrected my consideration of wh ...
Article - Richard Anderson - April 01, 2011 - 1 comment - 0 attachments