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Too often, we view digital content from the perspective of the organization or business, rather than the user. No matter how beautiful your site design, how elegant your user interface , or how appropriate your information architecture , if yo ...

Article - Lindy Roux - February 13, 2013 - 0 comments - 0 attachments

It’s part of our daily work. We can’t imagine creating a product or an application without doing it: understanding the user. Most of the clients we work with at EffectiveUI already have a good understanding of their customers from a market p ...

Article - Rebecca Flavin - February 01, 2013 - 4 comments - 0 attachments

One of the best things about user experience design is that the consumer products and services it helps to crystallize are always evolving. With that level of change comes all sorts of speculation about the future. Speculating is fun. Looking back ...

Article - THE MEME - January 30, 2013 - 2 comments - 0 attachments

It seems like everywhere you look there’s an article about content : content strategy , content marketing, content management, content curation, etc., etc., etc. … By now, we can probably all agree that content is an important part of every user ...

Article - Melissa Rach - January 28, 2013 - 6 comments - 0 attachments

Smartphones are the most common starting place for many online activities, including managing finances. Financial applications are among the top five categories of smartphone apps downloaded and used today, surpassed only by gaming , social media ...

Article - Eric Camulli - January 21, 2013 - 1 comment - 0 attachments

I often reach a point in large project where I wonder why nobody sat the decision makers down at the beginning of the process and really questioned their ability to make empathetic decisions. By this stage, selective user evidence has been disre ...

Article - Tracy Brown - January 15, 2013 - 0 comments - 0 attachments

Applications that recognize speech are more dependent upon good user interface design because there is much more room for ambiguity in spoken language than in other input types. This makes the clarity of context and capturing intent very importa ...

Article - Stephen Keller - January 14, 2013 - 0 comments - 0 attachments

All too often, strategies of every kind get stuck in a drawer—sometimes without being implemented or even reviewed after their initial creation and approval. One reason is that people forget the full definition “strategy,” which is a plan for achiev ...

Article - Meghan Casey - January 11, 2013 - 0 comments - 0 attachments

  Join international experts, leading authors, and your colleagues in two days of interactive learning focused exclusively on increasing website conversion rates. At Conversion Conference, you'll learn the latest techniques in A/B and multiv ...

Event - ConversionConference - December 13, 2012 - 0 comments - 0 attachments

Asia Pacific presents an anchor of stability and new pillar of growth for the global economy. While the severity of the financial crisis in the Western hemisphere has created headwinds, Asia Pacific still continues to be the fastest growing region. T ...

Event - Erika - December 13, 2012 - 0 comments - 0 attachments