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Defining and Informing the Complex Field of User Experience (UX)
The Business of UX
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ISSN: 2168 5681
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Marketing and Brand
The Total Experience
The elements of better customer experiences, and how to deliver on them.
Article - Bruce Temkin - April 18, 2011 - 4 Comments
User (Experience) Research, Design Research, Usability Research, Market Research...
Changing labels and new approaches to understanding user research.
Article - Richard Anderson - April 1, 2011 - 2 Comments
The role of UX in interactive Customer Experience Management (CEM).
Article - David Nickelson - March 28, 2011 - 8 Comments
Share the Sandbox
To avoid losing its place at the customer experience strategy table, UX needs to work with marketing.
Article - Samantha Starmer - February 23, 2011 - 11 Comments
Internet Package Design
Designing product packages specifically for the Web enhances shopping experiences and increases sales.
Article - Tammy Guy - February 16, 2011 - 5 Comments
A Designer and a Marketer Walk Into a Bar...
Users can be better served if marketing and design would work more collaboratively.
Article - Megan Grocki - February 10, 2011 - 10 Comments
Balancing Brands Online: Entertainment Case Study
How entertainment websites showcase parent companies in balance with their movies and bands.
Article - Guild Copeland - January 8, 2011 - 1 Comments
The Importance of Designing an Experience Culture
External customer experiences begin with the company's internal culture.
Article - Cynthia Thomas - December 20, 2010 - 11 Comments
Making User and Customer Experience a Business Competency
Forrester's Harley Manning discusses customer and user experience strategy.
Article - Harley Manning, Forrester Research - December 14, 2010 - 6 Comments
Customer Experience Nirvana
Bringing together marketing and UX efforts in the management of digital touchpoints.
Article - David Moskovic - December 1, 2010 - 15 Comments