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- You're special... (I lied).
I used to believe that as a presentation company, we dodged the commodity trap rather nicely. People just weren’t interested enough in our field, arguably the most mundane aspect of design (next to two-color business cards that is) to compete with ...
Article - Richard Mulholland - November 22, 2006 - 4 comments - 0 attachments
- Satisfy the Cravings of a New Generation of Consumers
About three years ago, we received a much-needed wake-up call from our brilliant, 20-something friends and interns. Meet Lauren: We were sitting at the conference table late in the afternoon. Lauren’s friend Kara called and they talked about m ...
Article - Lisa Johnson and Cheri Hanson - November 13, 2006 - 1 comment - 0 attachments
- The Android
Johnnie Walkers’ Android is probably one of the best TV ads I’ve seen lately. It only started playing in Greece a few days ago, but it has quickly gained admiration by many. For those interested, there’s also the Making of (link found ...
Article - Constantinos Demetriadis - October 31, 2006 - 3 comments - 0 attachments
- Old Commodore ads
These classic Commodore ads take us back to a time where computers had character, synthesizers where considered cool and hallucinogenic drugs where abundant. I miss my Amiga. Ah, la mélancholie. Article No: ...
Article - Alex Schleifer - October 18, 2006 - 1 comment - 0 attachments
- Tokyo Train Station Ads
Finding new ways to connect with consumers (At least until every last piece of open space is used up). 10 Ad Tricks In Tokyo Train Stations offers some interesting ideas. (via. Pingmag) Article No: ...
Article - Howard Mann - October 17, 2006 - 0 comments - 0 attachments
- Super Pitch Game
Think you have what it takes to win the client with a Super Pitch? Interesting interactive flash game for advertising types and those that want to be one. Article No: 51 ...
Article - Howard Mann - August 31, 2006 - 0 comments - 0 attachments
- Mailbuild Is Here!
Templates, emails and reports. Oh My. Mailbuild Article No: 45 Authors: Howard Mann ...
Article - Howard Mann - August 25, 2006 - 1 comment - 0 attachments
- Fuck. Love. Brand.
Few words in the English language are as versatile, as powerful, and as overused as these three. These words form a new group; dictionaries of the future will speak of nouns, verbs, adjectives, and place-markers. And place-markers will be seen as th ...
Article - Richard Mulholland - April 04, 2006 - 30 comments - 0 attachments
- This is Media 2.0
I remember the conversation well. I was sitting with an astute VC in Toronto sometime in ‘99. He was telling me his firm was not interested in ad-supported models. They would find transactional revenue or ownable technologies. The web was awash with ill ...
Article - Troy Young - March 10, 2006 - 11 comments - 0 attachments
- The Scarecest Resource
I’ve been thinking about taste, and what it means to brands and experience. It is, I would argue, fundamental to a brands success in our times. Let me explain. Taste is a core and necessary ingredient of culture. Taste by definition, is t ...
Article - Troy Young - February 15, 2006 - 9 comments - 0 attachments
