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Defining and Informing the Complex Field of User Experience (UX)
The Business of UX
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ISSN: 2168 5681
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Marketing and Brand
End-to-End Experience Design
Making advertising, onboarding, distribution, engagement, and retention part of UX.
Article - Theresa Neil - June 22, 2011 - 10 Comments
Great service design means everyone is on board with creating the experience the audience wants.
Article - Megan Grocki - June 1, 2011 - 8 Comments
Product Identity at VMware
Create user experiences that work across products and up and down the stack.
Article - Harry Vertelney - May 20, 2011 - 7 Comments
Is Marketing the Evil Empire?
Video interview responses from speakers and attendees of the 2011 IA Summit.
Article - Jonathan Anderson | UX Magazine - April 19, 2011 - 11 Comments
The Total Experience
The elements of better customer experiences, and how to deliver on them.
Article - Bruce Temkin - April 18, 2011 - 4 Comments
User (Experience) Research, Design Research, Usability Research, Market Research...
Changing labels and new approaches to understanding user research.
Article - Richard Anderson - April 1, 2011 - 2 Comments
The role of UX in interactive Customer Experience Management (CEM).
Article - David Nickelson - March 28, 2011 - 8 Comments
Share the Sandbox
To avoid losing its place at the customer experience strategy table, UX needs to work with marketing.
Article - Samantha Starmer - February 23, 2011 - 11 Comments
Internet Package Design
Designing product packages specifically for the Web enhances shopping experiences and increases sales.
Article - Tammy Guy - February 16, 2011 - 5 Comments
A Designer and a Marketer Walk Into a Bar...
Users can be better served if marketing and design would work more collaboratively.
Article - Megan Grocki - February 10, 2011 - 10 Comments