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Jealous Computers is by far one of the best campaigns I’ve ever seen. I can still remember how much fun I had with Great Pockets, but this is just brilliant! Article No:  210 ...

Article - Constantinos Demetriadis - July 25, 2007 - 1 comment - 0 attachments

In part one of this two-part series we introduced and reviewed the basic concepts of conversion rate optimization and how Google’s Web Optimizer – a free tool from Google – can help improve your conversion rate, delivering fewer browsersmaking tire ...

Article - Frederick Townes - June 06, 2007 - 0 comments - 0 attachments

Seth Godin weighs in on the 2012 Olympics logo and, more importantly, the value of logo design in general. “A great logo doesn’t mean anything until the brand makes it worth something.” Article No:  ...

Article - Howard Mann - June 06, 2007 - 1 comment - 0 attachments

The new brand for the London 2012 Olympics has been revealed. Apparently it’s meant to be “dynamic, modern, flexible”, “user-friendly” and seen on “social networks and mobile phones”. Too bad it’s horrend ...

Article - Alex Schleifer - June 04, 2007 - 26 comments - 0 attachments

The new London 2012 logo looks like a Wham! album cover, the presentation video looks like Queen’s A Kind of Magic video. The rebranding could have included changing 2012 to 1986. To be fair, the brand has plenty of time to grow on us in 5 years ...

Article - Alex Schleifer - June 04, 2007 - 2 comments - 0 attachments

Google takes the leading role Within the e-commerce sphere, the “mind games” between site owners and search engine designers have focused on search engine optimization ( SEO ). After all, you can’t make a sale if visitors aren’t reaching your ...

Article - Frederick Townes - May 30, 2007 - 1 comment - 0 attachments

“We see the day coming when the majority of agency compensation will be linked to the returns our clients reap from our creative imaginations.” Howard Draft of Draft FCB in todays NY Times Article here. (Sub. req’d) that reports how Ad Agenci ...

Article - Howard Mann - April 20, 2007 - 4 comments - 0 attachments

OgilvyInteractive Worldwide and Neo@Ogilvy have just launched the Digital Innovation media news site covering topics from online gaming to interactive TV. Get the very latest news, information and opinion about digital media marketing. Artic ...

Article - Constantinos Demetriadis - March 21, 2007 - 0 comments - 0 attachments

Panhandlers. Beggars. People who spend their days asking the age old question “Brother, can you spare a dime.” Every big (and some small) city has them and their approach is always the same… “Excuse the interruption. I lost my job, have no place to live ...

Article - Howard Mann - March 02, 2007 - 27 comments - 0 attachments

Is it unrealistic for us to expect businesses to be perfect? Are we setting ourselves up for disappointment by expecting businesses to flawlessly deliver every single time? As customers, are we expecting perfection when perfection is unattainable? Is th ...

Article - John Moore - February 28, 2007 - 6 comments - 0 attachments