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- Five UX Changes for Fixing Loyalty Programs
It seems like these days, everything has a loyalty program: your local coffee shop and bookstore, and, of course, nearly all hotels, car rental companies, and airlines. Enrollment must be high, since there are an average of over 18 loyalty accounts pe ...
Article - Maya Jackson, Liang Zhang - March 26, 2013 - 1 comment - 0 attachments
- Intersection - How Enterprise Design Bridges the Gap Between Business, Technology and People
Many organizations struggle with the dynamics and the complexity of today's social ecosystems that connect everyone and everything, everywhere and all the time. Facing challenges at the intersection of business models, technical developments, and huma ...
Resource - Milan Guenther - March 12, 2013 - 0 comments - 0 attachments
- Contextualization is the Key to Delivering Powerful, Personalized Digital Experiences
It’s no secret that firms want to deliver the right experience to the right user at the right time on the right device. But increased options and heightened customer expectations caused by the splinternet—the fragmented world of web , social , v ...
Article - Ron Rogowski, Stephen Powers - March 11, 2013 - 0 comments - 0 attachments
- UX Behind the Firewall
User experience is most often thought of in the context of public-facing designs, like e-commerce sites and, more recently, mobile apps . Increasingly, however, organizations are becoming aware of the benefits of UX to what they do internally ...
Article - Clive Howard - March 08, 2013 - 4 comments - 0 attachments
- POP UX! Lego Teaches us About the Power of Near-Perfect User Experience
Growing up, I could burn through an entire day playing with "Legos." It was as if building the baddest spaceships, tanks, cars, and fortresses filled a void I didn’t even know was there. I remember being about seven or eight and telling my mom that I’d ...
Article - Josh Tyson | UX Magazine - February 28, 2013 - 14 comments - 0 attachments
- When and Where to “Woohoo”
Title 2: Creating copy that elicits emotion and conforms to brand character As a writer for user experiences, I’m faced with many challenges: How do I get my customers ...
Article - John Caldwell - February 25, 2013 - 2 comments - 0 attachments
- Five User Experience Lessons from Laura Dern
Some lessons must be learned through excruciating pain . Others can be delivered through simple analogies. Happily, these less-grueling lessons are often part of development processes and strategies within human factors engineering and user e ...
Article - Steve Tengler - February 22, 2013 - 1 comment - 0 attachments
- Love, Hate, and Empathy: Why We Still Need Personas
UX is a relatively nascent discipline: a boisterous, hopeful, opinionated, and insightful young adult who sometimes lacks perspective. Need evidence? Just yesterday personas were a UX designers’ BFF, but today? Well, not so much. There’s bee ...
Article - Kyra Edeker, Jan Moorman - February 21, 2013 - 9 comments - 0 attachments
- The Customer-Generated Service Revolution
Since the 1970s, changes in the economic structure of countries like the United States and the UK have created a marked shift from producing goods to providing services. With manufacturing in decline, the service sector has continued to develop over the ...
Article - Joe Macleod - February 15, 2013 - 0 comments - 0 attachments
- Improve Your Odds when Hiring for UX
We’ve all seen the flurry over the past several years of both agencies and corporate entities investing in hiring UX talent. (To spare definitions, I’ll let “UX” equate to anything from information architect to researcher to interface designer ...
Article - Greg Zapar - February 14, 2013 - 6 comments - 0 attachments