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Global Products and Localization

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How adapting our products to different locations led to better business results and happier users.

Article by Rotem Maor
The Power of Localization in User Experience
  • In the article, the author describes how Wix, with over 238 million users, focuses on providing a localized experience for their non-English-speaking users.
  • Good localization builds trust with users, which benefits the business in the long run. The article demonstrates how Wix adapts to Japanese, French, Brazilian, and other cultures.
  • The author gives advice on how to promote localization in your own company:
    • Raise awareness of its importance and value.
    • Consider factors such as language, cultural sensitivity, currency, date formats, gender, and local etiquette.
    • Attribute resources to localization and involve them in the design process early on.
Share:The Power of Localization in User Experience
5 min read

All the winners have been chosen! Take a look.

Article by UX Magazine Staff
Share:Announcing Winners of the 2016 UX Magazine Awards!
6 min read
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We’re developing a special coffee for winners of the Design for Experience awards

Article by UX Magazine Staff
Share:Taste Victory with Design for Experience Private Roast Coffee
1 min read
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The application deadline in the Design for Experience awards has been extended to March 14.

Article by UX Magazine Staff
Share:Application Deadline Extended in the DfE Awards
1 min read
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Global brands have local audiences and need to balance the demands of localization with the need for consistency in their content.

Article by Rhiannon Jones
Share:Writing English for Global Audiences
5 min read
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You can get free book from Rosenfeld Media by recommending someone for a Design for Experience award.

Article by UX Magazine Staff
Share:Help Us Find Examples of Great UX … Get a Free Book
1 min read
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