Often overshadowed by Nintendo's successes in the gaming industry are the company's achievements in shaping user experience—largely the work of designer Shigeru Miyamoto
Article - Nick Snyder - August 22, 2012 - 3 Comments
Games with overly easy challenges are boring, but too much difficulty is frustrating. UX research helps create interesting, surmountable challenges that keep players engaged and having fun.
Article - John Ferrara - June 18, 2012 - 3 Comments
Designing for fun is all about making interactive products engaging and addictive. This book captures the real essence of what drives us to seek out products and experiences that are truly fun and entertaining.