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Creating a Customer Ecosystem Using Brand Experience Metaphors
Choosing a metaphor that helps us identify a brand's character can provide a launching point for creating an effective customer journey.
Article - Tom Schneider - May 15, 2014 - 0 Comments
Usability Tip: Make it Easy to Get out of Panic Mode
Users like to be able to quickly abort noisy videos and the like when they open them by accident.
Article - Tammy Guy - May 9, 2014 - 2 Comments
The Book Metaphor
When designing using metaphors like books, it's important to remember to use the strengths of the source material and let the weaknesses fall by the wayside.
Article - Adrian Zumbrunnen - April 29, 2014 - 2 Comments
The Design for Experience Awards Site is Live
The official website for the international Design for Experience awards is up and running!
Article - UX Magazine Staff - March 31, 2014 - 0 Comments
The Game-Changing Nature of Beacons
Bluetooth enabled beacon technology is primed to go mainstream and completely change the way we think of designing experiences.
Article - Rit Mishra - February 26, 2014 - 8 Comments
Usability Tip: No Dead-Ends, Please
Don't confuse and annoy your users by leading them to dead ends.
Article - Tammy Guy - February 18, 2014 - 0 Comments
Combining Contextual Inquiry with Eye Tracking
Performing contextual inquiries with eye tracking can identify paint-points in user workflows and make a compelling case for change.
Article - James Breeze - February 5, 2014 - 3 Comments
The Hypnotic Effect of Parallax Scrolling and How it Impacts User Experience
When implemented properly, parallax scrolling can create a hypnotic effect, drawing users deeper into your site and compelling them to act.
Article - Zack Rutherford - January 13, 2014 - 13 Comments
Five Principles of Writing for Users
Effective writing for UX projects often requires copy that guides users discretely and then disappears into the background—here are five guidelines to get you there.
Article - Ben Barone-Nugent - October 30, 2013 - 4 Comments
Adapting UI to iOS 7: The Side Menu
Side menu navigation in iOS7 needs to take zooming and overlays into account, creating a new challenge for designers.
Article - Sara Sundqvist - October 24, 2013 - 11 Comments