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- Pinterest UX Strikes Social Commerce Gold
Pinterest has skyrocketed to the number three position among all social networks in terms of traffic, and although the site is being compared to Facebook and Twitter, its user experience design is actually far superior to those larger networks in te ...
Article - Paul Bryan - August 03, 2012 - 4 comments - 0 attachments
- Conversion Conference Ft. Lauderdale 2012, Oct. 9-10
Join international experts, leading authors, and your colleagues in two days of interactive learning focused exclusively on increasing website conversion rates. At Conversion Conference, you'll learn the latest techniques in A/B and multivariate ...
Event - ConversionConference - July 31, 2012 - 0 comments - 0 attachments
- The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
In this first new and totally revised edition of the 150,000-copy underground bestseller, The E-Myth , Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a busin ...
Resource - Michael E. Gerber - June 26, 2012 - 0 comments - 0 attachments
- Eye Tracking White Paper: 10 INBOX SECRETS: WHAT EYE TRACKING REVEALS ABOUT HOW TO CREATE MORE SUCCESSFUL EMAILS
Create better performing emails with Red C’s new Eye Tracking White Paper Manchester agency Red C have launched a brand new Eye Tracking study, “Ten Inbox Secrets”, which gives away top tricks of the trade to enhance your email mark ...
Resource - Adrian Rowe - June 05, 2012 - 2 comments - 0 attachments
- Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as ...
Resource - Tim Ash - May 21, 2012 - 0 comments - 0 attachments
- Extending the Experience Beyond the Device
Over the last few years, the popularity of UX has grown by leaps and bounds. Companies have come to realize the importance of offering engaging experiences to their users, lest they risk losing them to competitors that have invested time and money into ...
Article - Tim R. Todish - March 29, 2012 - 1 comment - 0 attachments
- Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns. This application, called neuromarketing, studies the way the brain responds to various cognitiv ...
Resource - Roger Dooley - March 21, 2012 - 0 comments - 0 attachments
- Visual Design and Usability Yellow Brick Road
One of the main disadvantages of online shopping compared to in-store shopping is the lack of guidance. Walking into any retail location, customers may be greeted with a smiling face asking, “May I help you find what you’re looking for?” Online shop ...
Article - Tammy Guy - March 05, 2012 - 4 comments - 0 attachments
- Landing Page Optimization for More Profitable Experiences
Designing for findability, usability , and brand reinforcement are basic requirements of web experience design. But the purpose of a website is not just to be found and admired. It's to generate leads, sales, and revenue. By using a conversio ...
Article - Chris Goward - March 02, 2012 - 8 comments - 0 attachments
- Conversion Rate Optimization for Cook, an AMEX Travel Representative
Learn how Cook – An American Express Travel Representative used conversion rate optimization to dramatically lift both phone calls to its agents and online form-fills on its paid search landing page. Publication Date: ...
Resource - Wider Funnel Marketing Optimization - March 02, 2012 - 0 comments - 0 attachments