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Defining and Informing the Complex Field of User Experience (UX)
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Packaging as Media and the Future of Customer Experience
The experience of shopping will change as emerging technologies alter the way products are packaged and presented to consumers.
Article - Bryan Goodpaster - June 3, 2013 - 0 Comments
Shopping Cart Usability
Setting clear expectations, minimizing distractions, and eliminating pages can boost the checkout experience.
Article - Toby Biddle - May 8, 2013 - 3 Comments
Romancing the Boomer
Designing for the Baby Boom generation requires an understanding of their unique fears, capabilities, and desires.
Article - Suzie Mitchell - April 18, 2013 - 6 Comments
Killed at Launch
A failure to account for UX results in an e-commerce being pulled offline shortly after launch.
Article - Pete Mackie - April 5, 2013 - 21 Comments
Evaluating the Usability of Web Photos
Photos have the power to make or break a users' experience—make sure they are communicating your message properly.
Article - James Chudley - March 29, 2013 - 3 Comments
Five UX Changes for Fixing Loyalty Programs
By improving user experience, brand loyalty programs can start living up to their business potential.
Article - Maya Jackson, Liang Zhang - March 26, 2013 - 1 Comments
The Proliferation and Potential of Gamification in Retail Banking
By making transactions more fun, banks can drive customer behavior, improve brand loyalty, and increase engagement.
Article - Sachendra Yadav - March 18, 2013 - 10 Comments
Contextualization is the Key to Delivering Powerful, Personalized Digital Experiences
What "location, location, location" is to real estate, "context, context, context" is to user-centered design.
Article - Ron Rogowski, Stephen Powers - March 11, 2013 - 0 Comments
UX Behind the Firewall
Implementing the UX process internally can improve the user interface of a company's applications, improving productivity and morale.
Article - Clive Howard - March 8, 2013 - 4 Comments
The Five Worst UX Mistakes Websites Make
There are many pitfalls that can sink a user's experience with a website, here are five of the worst.
Article - Susan Weinschenk, Ph.D. - March 6, 2013 - 17 Comments