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Defining and Informing the Complex Field of User Experience (UX)
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Which Retail Mobile Sites are à la Mode? Results from a UX study
A remote usability test of the tablet web experience of four major U.S. fashion brands shows that users like options, product info, and an easy-to-follow return policy.
Article - Sneha Kanneganti - September 25, 2013 - 0 Comments
Three Design Team Leaders on the State of UX
In interviews, the experience design leaders at Groupon, eBay, and Lumension share their views of UX and agree it still has some growing to do.
Article - Wayne Neale - September 19, 2013 - 0 Comments
How Deceptive Is Your Persuasive Design?
As put forth in his new book, Evil by Design, Chris Nodder argues that it's acceptable to deceive users with persuasive design when it's in their best interests.
Article - Chris Nodder - August 6, 2013 - 7 Comments
Five Steps to Enterprise Gamification
With gamification continuing to grow in popularity as a way to engage users, the new book Gamification at Work lays out the five steps of "player centered design."
Article - Janaki Kumar - August 1, 2013 - 6 Comments
Packaging as Media and the Future of Customer Experience
The experience of shopping will change as emerging technologies alter the way products are packaged and presented to consumers.
Article - Bryan Goodpaster - June 3, 2013 - 0 Comments
Shopping Cart Usability
Setting clear expectations, minimizing distractions, and eliminating pages can boost the checkout experience.
Article - Toby Biddle - May 8, 2013 - 3 Comments
Romancing the Boomer
Designing for the Baby Boom generation requires an understanding of their unique fears, capabilities, and desires.
Article - Suzie Mitchell - April 18, 2013 - 6 Comments
Killed at Launch
A failure to account for UX results in an e-commerce being pulled offline shortly after launch.
Article - Pete Mackie - April 5, 2013 - 21 Comments
Evaluating the Usability of Web Photos
Photos have the power to make or break a users' experience—make sure they are communicating your message properly.
Article - James Chudley - March 29, 2013 - 3 Comments
Five UX Changes for Fixing Loyalty Programs
By improving user experience, brand loyalty programs can start living up to their business potential.
Article - Maya Jackson, Liang Zhang - March 26, 2013 - 1 Comments