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Direct Observation Research

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The Parallel Journey of Physical Product Design and UX/UI Design

  • Design, Direct Observation Research, Product design

My story of how I dived deep into UX when creating soft toys from scratch without even realising that…

Article by Anastasia Damanchuk
IDEAS IN BRIEF
The Parallel Journey of Physical Product Design and UX/UI Design
  • The article highlights the author’s realization of the parallels between physical product design, particularly in the creation of soft toys, and UX/UI design, showcasing how principles like research, prototyping, teamwork, and empathy are fundamental to both domains.
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3 min read

The 4 Degrees of Anthropomorphism of Generative AI

  • Artificial Intelligence, Direct Observation Research, Generative AI

Users attribute human-like qualities to chatbots, anthropomorphizing the AI in four distinct ways — from basic courtesy to seeing AI as companions.

Article by Sarah Gibbons
IDEAS IN BRIEF
The 4 Degrees of Anthropomorphism of Generative AI
  • The article delves into a qualitative usability study of ChatGPT, uncovering degrees of AI anthropomorphism in user behaviors.
  • The authors identify four levels — Courtesy, Reinforcement, Roleplay, and Companionship — providing insights into how users interact with and perceive generative AI.

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8 min read

The Power of Roleplay: Designing Gen AI Products that Pass the Gen Z Vibe Check

  • Artificial Intelligence, Direct Observation Research, Research Methods and Techniques, The Evolution of Research
Article by Keren Ruth Wong
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The Power of Roleplay: Designing Gen AI Products that Pass the Gen Z Vibe Check
  • The article explores IDEO Play Lab’s innovative approach to understanding Gen Z’s perspectives on AI through roleplaying, shedding light on the emotional nuances and experiential aspects of AI design.
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4 min read

AI as a Research Participant: Tips, Tools, and Techniques 

  • Artificial Intelligence, Behavioral Science, Contextual User Studies, Defining AI, Direct Observation Research, Emotion, Human factors, Interviews, New and Emerging Technologies

A Conversation with Marina Zhukova, PhD Student at UCSB and OneReach.ai Academic Fellow.

Article by Marina Zhukova
IDEAS IN BRIEF
AI as a Research Participant: Tips, Tools, and Techniques 
  • The article discusses the research into how emojis influence online communication, conducted using GPT-3.5 Turbo, and highlights the findings and challenges in incorporating AI into studies.
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6 min read

The 7 Deadly Snares of Strategy

  • Business UX Leaders, Direct Observation Research, Internal Company Dynamics, Strategy

Cautionary Tales of Dominance to Downfall.

Article by Nate Schloesser
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The 7 Deadly Snares of Strategy
  • The article delves into seven critical strategic snares through real-world case studies, offering valuable lessons for businesses in navigating the complex landscape of modern business strategy.
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9 min read

Pilot Error, Chapanis and The Shape of Things to Come

  • Contextual User Studies, Design, Direct Observation Research, Research Methods and Techniques, The Evolution of Research

How Alphonse Chapanis, a young psychologist, saved the lives of WWII pilots through clever design.

Article by David Hall
IDEAS IN BRIEF
Pilot Error, Chapanis and The Shape of Things to Come
  • The article delves into how Alphonse Chapanis, a pioneering psychologist, transformed aircraft design during World War II. The author expertly illustrates the power of thoughtful design in high-pressure environments.
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5 min read
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