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The Product Owner, or PO, is your main point of contact with a client during the life of a project. It’s not rare to work with many different types of POs over the course of a career, and it’s important that during initial conversations you try to ident ...

Article - David Sachs - October 23, 2012 - 1 comment - 0 attachments

In our previous article we talked about how to define the user experience role you need to fill in your organization and how to create a job description that will appeal to potential candidates. As we noted, hiring user experience professionals can ...

Article - Olga Khroustaleva, Tom Broxton - October 22, 2012 - 7 comments - 0 attachments

Today, more people have mobile phones than have electricity or safe drinking water . In India, there are more cell phones than toilets ! We all have access to incredible technology, and as designers and developers , we have the opportunity ...

Article - Tim R. Todish - October 18, 2012 - 2 comments - 0 attachments

I’ve often wondered why some of the most innovative companies in the product design world are afraid of deviating from standard conventions when it comes to web design. The conclusion I've come to, after interviewing several clients, is that they do ...

Article - Jordan Julien - October 17, 2012 - 1 comment - 0 attachments

Accessibility is a central and, in many ways, fundamental component of user experience, so designers of mobile applications and mobile websites should feel compelled to make their products accessible to users with disabilities. Inaccessibility can frust ...

Article - Gregory P. Care, Dan Ross - October 16, 2012 - 0 comments - 0 attachments

Last Fall, we were working on a product for a client whose industry was undergoing substantial disruption. The project involved a robust upfront discovery piece running the full gamut of customer insights, competitive analysis, and even business model e ...

Article - David Gillis - October 15, 2012 - 7 comments - 0 attachments

Questions nearly always abound about what Human Factors Engineering (HFE) or User Experience (UX) departments do within an organization. The combination of art and science within these teams baffles the traditional engineers working in disciplines t ...

Article - Steve Tengler - October 12, 2012 - 4 comments - 0 attachments

According to Don Norman (author of Emotional Design: Why We Love (or Hate) Everyday Things ) there are three levels of cognitive processing. The visceral level is the most immediate and is the one marketing departments look to when trying to ...

Article - David Moskovic - October 11, 2012 - 1 comment - 0 attachments

There is no single methodology for creating the perfect product, but you can increase your odds by understanding understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive ...

Resource - Indi Young - October 11, 2012 - 0 comments - 0 attachments

  Emotional Design explores the deep influence the feelings that objects evoke have on consumers—from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects being desig ...

Resource - Donald Norman - October 11, 2012 - 0 comments - 0 attachments