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Customer Experience

The evolution of notification strategies in digital apps.

Article by Pourav Raj
The Power of Thoughtful Notifications in Apps: Less is More!
  • The article explores the evolution of notification strategies in digital apps, focusing on industry leaders like Meta (formerly Facebook) and their shift toward sending fewer, more relevant notifications.
  • The author underlines the significance of striking a balance in notification design and creating personalized, user-centric app experiences.
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2 min read
The Power of Thoughtful Notifications in Apps: Less is More!
Article by Sara Fortier
7 Steps to Better Customer Experience (CX)
  • The article emphasizes the significance of exceptional customer experience and its impact on business success, outlining seven crucial steps to improve customer experience, from understanding the customer journey to refining and iterating the process.
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7 min read

If you’re a fan of cartoons, you’ve probably seen that moment when the main character has a great idea, and a lightbulb turns on in their brain. Or maybe a genius plan falls into place. Well, “aha moments” aren’t just for cartoon characters. Businesses need them too.

Article by Adam Fard
Manufacturing “Aha Moments” For Your Users
  • An “aha moment” is the moment your users realize the value your product provides. The author suggests that finding the “aha moment” for your product starts with user interviews and usability testing to understand your users’ habits, priorities, and wants.
  • According to the author, to facilitate the “aha moment” for your users, you should focus on:
    • Onboarding;
    • Personalization;
    • Removing barriers or bottlenecks in the user experience.
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7 min read

Addressing these 3 fundamental psychological needs in our products increases user motivation and well-being. Users will be more engaged and more likely to use our designs.

Article by Tanner Kohler
Autonomy, Relatedness, and Competence in UX Design
  • The self-determination theory explains how three basic psychological needs — autonomy, relatedness, and competence — drive human motivation:
    • Autonomy: Users value products they can customize to their needs and preferences.
    • Relatedness: Products that relate to users’ needs and perspectives strengthen relationships and increase satisfaction.
    • Competence: Clear and compelling design helps users become competent using the system, leading to positive outcomes.
  • When it’s challenging to accommodate autonomy, relatedness, and competence in a single design, testing with potential users can help determine which need is the most important.
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11 min read

How adapting our products to different locations led to better business results and happier users.

Article by Rotem Maor
The Power of Localization in User Experience
  • In the article, the author describes how Wix, with over 238 million users, focuses on providing a localized experience for their non-English-speaking users.
  • Good localization builds trust with users, which benefits the business in the long run. The article demonstrates how Wix adapts to Japanese, French, Brazilian, and other cultures.
  • The author gives advice on how to promote localization in your own company:
    • Raise awareness of its importance and value.
    • Consider factors such as language, cultural sensitivity, currency, date formats, gender, and local etiquette.
    • Attribute resources to localization and involve them in the design process early on.
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5 min read

Mobile app push notifications are powerful engagement tools, but they can be intrusive if not handled correctly. Don’t hit send on your push notification strategy before asking yourself these questions.

Article by Shoaib Mahmud
Push Notification Best Practices: 7 Questions Designers Should Ask
  • Push notifications are a powerful tool for engaging mobile app users, but they can be annoying if not used effectively.
  • To launch a successful push notification strategy, consider the following key factors:
    • Use push notifications only in the appropriate format for your message.
    • Ensure that notifications are sent at the right time.
    • Personalize notifications to improve relevance to the user.
    • Use concise, clear, and simple copy in your notifications.
    • Consider using deep links for a better user experience.
    • Choose the best delivery method and frequency based on research.
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8 min read

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