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- A Matter of Character: Knowing your users and their stories
I’m fascinated with the concept of applying storytelling principles to the processes of product development to create great user experiences. Of recent interest is the similarity between making a film and creating a digital product or service. ...
Article - Sarah Doody - March 21, 2013 - 2 comments - 0 attachments
- The Proliferation and Potential of Gamification in Retail Banking
Usually organizations innovate by introducing new or improved products to the market. However, in a service-oriented industry like banking, the product is the service and therefore the innovations will be oriented towards process changes as opposed ...
Article - Sachendra Yadav - March 18, 2013 - 8 comments - 0 attachments
- Intersection - How Enterprise Design Bridges the Gap Between Business, Technology and People
Many organizations struggle with the dynamics and the complexity of today's social ecosystems that connect everyone and everything, everywhere and all the time. Facing challenges at the intersection of business models, technical developments, and huma ...
Resource - Milan Guenther - March 12, 2013 - 0 comments - 0 attachments
- Contextualization is the Key to Delivering Powerful, Personalized Digital Experiences
It’s no secret that firms want to deliver the right experience to the right user at the right time on the right device. But increased options and heightened customer expectations caused by the splinternet—the fragmented world of web , social , v ...
Article - Ron Rogowski, Stephen Powers - March 11, 2013 - 0 comments - 0 attachments
- UX Behind the Firewall
User experience is most often thought of in the context of public-facing designs, like e-commerce sites and, more recently, mobile apps . Increasingly, however, organizations are becoming aware of the benefits of UX to what they do internally ...
Article - Clive Howard - March 08, 2013 - 4 comments - 0 attachments
- gSchool's Experience Architect Program
Galvanize and EffectiveUI have partnered up to offer an intensive, six-month training program to create experience architects. This is the perfect course for that person you know who is trying to break into UX. ...
Event - Beth Koloski - March 08, 2013 - 0 comments - 0 attachments
- Creating Savvy and Sophisticated User Experiences through Personalization
The trend of personalizing websites is finally in full swing. We’ve been talking about it for years—flirting with it in fits and starts—but now the tools are at our fingertips and the strategies have matured for providing complex personalized user exper ...
Article - Matthew Fiore - March 07, 2013 - 5 comments - 0 attachments
- The Five Worst UX Mistakes Websites Make
The user experience of websites has improved by leaps and bounds over the years, but I still run into sites that make me ask, “What were they thinking?!” From a design perspective, it’s easy to get caught up in internal squabbles (“No, no, THIS ...
Article - Susan Weinschenk, Ph.D. - March 06, 2013 - 12 comments - 0 attachments
- The Complexity of Simplicity
Every project I've worked on in my 17-year career has had one thing in common. At some point someone says, "It should be simple." But what does "simple" actually mean? People can always tell when something is simple, uncomplicated, elegant, not ...
Article - Jay Selway - March 05, 2013 - 7 comments - 0 attachments
- Making Mobile Meaningful
Join EffectiveUI at this gathering of industry experts and market leaders to discuss the art of creating mobile apps that gain adoption and integrate with your digital ecosystem. Date: Wednesday, March 20 Time: 4:00–7:00 ...
Event - Catherine Horning - March 04, 2013 - 0 comments - 0 attachments