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All First Impressions Count
Article No. 35 | February 17, 2006
We know the power of first impressions so why are so many still so bad?
10 Perfect Touch Points
Article No. 25 | January 17, 2006
What additional idea can you add to each touch point that would move it closer to perfect?
€2 short of UX
Article No. 22 | December 23, 2005
Why do companies sacrifice user experience for petty cash?
It's All Unimportant Until It's You
Article No. 21 | December 22, 2005
It will all seem unimportant until it is you waiting in the reception area or stuck on hold.
Waiting In Line
Article No. 7 | December 10, 2005
Be memorable by cutting the queue. Why customers don’t want to wait in line.
Your "Perfect Basic"
Article No. 5 | December 10, 2005
It’s a pretty simple concept: if you want to sell your product, use it.
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