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- An Iterative Approach to Innovation Strategy
Crafting design strategies that result in truly compelling brand experiences, products, and services demands a change from traditional methods. It requires a more creative and iterative design approach that is optimized for identifying real human ne ...
Article - Paul Noble-Campbell - June 16, 2011 - 7 comments - 0 attachments
- Service Design
Title 2: Setting The Stage For The Consummate Experience Mention service design to your UX colleagues and you may find yourself unwittingly engaged in a game of Buz ...
Article - Megan Grocki - June 01, 2011 - 8 comments - 0 attachments
- The Total Experience
Title 2: Customers Deserve Better Why do some companies create loyal fans while others alienate their customers? How can some organizations deliver consistently good ex ...
Article - Bruce Temkin - April 18, 2011 - 4 comments - 0 attachments
- Customers First
Title 2: The Role of UX in Interactive Customer Experience Management Here's a horror story that's sure to scare the pants off most business executives: I recently spen ...
Article - David Nickelson - March 28, 2011 - 8 comments - 0 attachments
- Share the Sandbox
Title 2: UX Can’t Own Customer Experience In my previous UX Mag article , I asked the UX community to start thinking about integrated experiences across physical and ...
Article - Samantha Starmer - February 23, 2011 - 11 comments - 0 attachments
- E*TRADE's Digital Customer Experience
UX Magazine sat down with Tim Paul, Director of Product Management and User Experience at E*TRADE at the Forrester Customer Experience Forum . This discussion was part of our ongoing effort to profile business UX leaders so other businesspeople c ...
Article - Tim Paul - January 24, 2011 - 4 comments - 0 attachments
- Pleasant Things Work Better
Evolutionary psychology tells us that humans are programmed to prefer bright colors, sweet flavors, and roundness of shapes. We are attuned to these things for survival: awareness of danger or safety, sources of energy, and choosing a healthy mate. ...
Article - Dana Chisnell - January 25, 2011 - 9 comments - 0 attachments
- Managing Vanguard's Investor Experience
UX Magazine sat down with Amy Dobra, a principal at Vanguard and head of its Retail Client Experience Group, at the Forrester Customer Experience Forum . This discussion was part of our ongoing effort to profile business UX leaders so other busin ...
Article - Amy Dobra - January 07, 2011 - 1 comment - 0 attachments
- The Importance of Designing an Experience Culture
There is no shortage of stories about business missteps in today's digital and social media realms. As brands try to invite customers into their processes and provide greater transparency Into their worlds, stories like Nestlé's disastrous Facebook cu ...
Article - Cynthia Thomas - December 20, 2010 - 11 comments - 0 attachments
- Making User and Customer Experience a Business Competency
UX Magazine sat down with Harley Manning , Vice President, Research Director for Customer Experince at Forrester Research at the Forrester Customer Experience Forum . This discussion was part of our ongoing effort to profile business UX leader ...
Article - Harley Manning, Forrester Research - December 14, 2010 - 6 comments - 0 attachments