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Title 2:  The second essential of a customer centric business It's Melbourne, Victoria 1998. The state government continues its drive to reduce public waste. Already the ...

Article - Erietta Sapounakis, Different - August 11, 2011 - 11 comments - 0 attachments

Being able to understand and communicate the value that UX brings to your projects makes you more effective. It also improves the odds that important and critical UX work will get the attention it deserves in organizations that don't already underst ...

Article - John Dilworth, Matt Miller - May 06, 2011 - 4 comments - 0 attachments

How many times have you seen your hard work go down the drain because it is "out of scope" or "not in budget?" How many times have you been shot down, disappointed, or unmotivated because no matter how well designed and researched your solution is, it s ...

Article - Lis Hubert - March 29, 2011 - 8 comments - 0 attachments

UX Magazine sat down with Tim Paul, Director of Product Management and User Experience at E*TRADE at the Forrester Customer Experience Forum . This discussion was part of our ongoing effort to profile business UX leaders so other businesspeople c ...

Article - Tim Paul - January 24, 2011 - 4 comments - 0 attachments

UX Magazine sat down with Amy Dobra, a principal at Vanguard and head of its Retail Client Experience Group, at the Forrester Customer Experience Forum . This discussion was part of our ongoing effort to profile business UX leaders so other busin ...

Article - Amy Dobra - January 07, 2011 - 1 comment - 0 attachments

Title 2:  Building UX from the ground up As UX professionals, we chase the dream that we'll land a position in a company where UX is already a passion. A passion that ev ...

Article - Stephanie Arnold - January 19, 2011 - 9 comments - 0 attachments

UX Magazine sat down with Harley Manning , Vice President, Research Director for Customer Experince at Forrester Research at the Forrester Customer Experience Forum . This discussion was part of our ongoing effort to profile business UX leader ...

Article - Harley Manning, Forrester Research - December 14, 2010 - 6 comments - 0 attachments

UX Magazine sat down with Samantha Starmer, Manager, eCommerce Experience at REI at the Forrester Customer Experience Forum . This discussion was part of our ongoing effort to profile business UX leaders so other businesspeople can learn from the ...

Article - Samantha Starmer - November 30, 2010 - 2 comments - 0 attachments

Title 2:  An interview with Sylvia Veitia of AAA UX Magazine sat down with Sylvia Veitia, Vice President of Member Experience at AAA at the Forrester Customer Expe ...

Article - Sylvia Veitia - November 09, 2010 - 1 comment - 0 attachments

Title 2:  Applying UX design to a public garden entry We all have visited cultural attractions, whether it's the Louvre in Paris or a botanical garden down the road. But ...

Article - Stephanie Weaver - August 26, 2010 - 0 comments - 0 attachments