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Creating Savvy and Sophisticated User Experiences through Personalization
User-centered designers and researchers now have the tools and techniques to deliver more personalized (and valuable) experiences than ever before.
Article - Matthew Fiore - March 7, 2013 - 6 Comments
The Complexity of Simplicity
Keeping user-centered designs simple can be extraordinarily complicated, so staying focused is key.
Article - Jay Selway - March 5, 2013 - 7 Comments
Home Automation: The next frontier for UX?
A home where appliances are speaking to each other and collecting usage data is fertile ground for user-centered research and design.
Article - - February 27, 2013 - 7 Comments
When and Where to “Woohoo”
Crafting compelling and valuable copy requires infusing the brand's voice with a human tone that users respond to.
Article - John Caldwell - February 26, 2013 - 2 Comments
Five User Experience Lessons from Laura Dern
Potent lessons in improving user-centered designs from an unlikely source: Laura Dern.
Article - Steve Tengler - February 22, 2013 - 1 Comments
Love, Hate, and Empathy: Why We Still Need Personas
Often mocked and misunderstood, when created with diligence and integrity, personas are an extremely valuable design tool.
Article - Kyra Edeker, Jan Moorman - February 21, 2013 - 9 Comments
Sharpening Your Competitive Edge with UX Research
A digital wedding planning design project with Martha Stewart Living demonstrates the power of taking UX research to the next level.
Article - Rebecca Flavin - February 2, 2013 - 4 Comments
The Four Waves of User-Centered Design
Over the past two decades, Bentley University has been charting and propelling the evolution of UX design.
Article - Dr. William Gribbons - January 30, 2013 - 5 Comments
Fostering a Culture of Innovation
Environments that create game-changing products and services need to remain vibrant at every level.
Article - Megan Geyer - January 23, 2013 - 0 Comments
4 Reasons Your UX Investment Isn’t Paying Off
Successful user experience efforts require more than just investment—they also need proper implementation.
Article - Hilary Little - January 22, 2013 - 13 Comments