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- Webcast: Outside the Lab and Inside Their Minds: 5 Case Studies of Strategic UX Research
How will you ensure your next digital product is groundbreaking? It’s not enough to build your product right, you need to build the right product. To do this you need to get beyond “can they use it” and get to the heart of the problem your product is ...
Event - AnswerLab - February 06, 2013 - 0 comments - 0 attachments
- Camp Digital Manchester
We are bringing together our industry peers, partners, colleagues and customers to discuss and debate some of the key movements in the world of digital design, development and UX, and hopefully providing a dash of inspiration for you to take away. Ke ...
Event - Sigma UK - February 06, 2013 - 0 comments - 0 attachments
- Sharpening Your Competitive Edge with UX Research
It’s part of our daily work. We can’t imagine creating a product or an application without doing it: understanding the user. Most of the clients we work with at EffectiveUI already have a good understanding of their customers from a market p ...
Article - Rebecca Flavin - February 01, 2013 - 4 comments - 0 attachments
- The Four Waves of User-Centered Design
In the fall of 1988, a small group of professionals from the technology industry gathered at Bentley College (now University) in Waltham, Mass., to discuss the topic of user advocacy and assistance. These gatherings were informal, simply a group of ...
Article - Dr. William Gribbons - January 29, 2013 - 5 comments - 0 attachments
- Fostering a Culture of Innovation
Trying to create innovative and impactful new products or services in the realm of user-centered design is a great challenge. It requires answers to a number of tricky questions: Who are the audiences that need a new product? What gap will it fill for t ...
Article - Megan Geyer - January 23, 2013 - 0 comments - 0 attachments
- 4 Reasons Your UX Investment Isn’t Paying Off
“Every dollar spent on UX brings in between $2 and $100 dollars in return.” We all know the business case for doing user experience work: investing upfront in making products easy to use really pays off. It reduces project risk, cost, and ti ...
Article - Hilary Little - January 22, 2013 - 12 comments - 0 attachments
- Problems and Solutions for Financial Smartphone Apps
Smartphones are the most common starting place for many online activities, including managing finances. Financial applications are among the top five categories of smartphone apps downloaded and used today, surpassed only by gaming , social media ...
Article - Eric Camulli - January 21, 2013 - 1 comment - 0 attachments
- Stanislavski and the Reluctant Stakeholder
I often reach a point in large project where I wonder why nobody sat the decision makers down at the beginning of the process and really questioned their ability to make empathetic decisions. By this stage, selective user evidence has been disre ...
Article - Tracy Brown - January 15, 2013 - 0 comments - 0 attachments
- Get Your Content Strategy Out of the Drawer with Governance
All too often, strategies of every kind get stuck in a drawer—sometimes without being implemented or even reviewed after their initial creation and approval. One reason is that people forget the full definition “strategy,” which is a plan for achiev ...
Article - Meghan Casey - January 11, 2013 - 0 comments - 0 attachments
- Re-Introducing Page Description Diagrams
There’s no such thing as a “standard” client or project in a typical agency setting, because every business has its own specific goals—not to mention the goals of its users. Because of this, we’re constantly seeking ways to improve our processes and bet ...
Article - Colin Butler, Andrew Wirtanen - January 09, 2013 - 10 comments - 0 attachments