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Defining and Informing the Complex Field of User Experience (UX)
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Love, Hate, and Empathy: Why We Still Need Personas
Often mocked and misunderstood, when created with diligence and integrity, personas are an extremely valuable design tool.
Article - Kyra Edeker, Jan Moorman - February 21, 2013 - 9 Comments
Sharpening Your Competitive Edge with UX Research
A digital wedding planning design project with Martha Stewart Living demonstrates the power of taking UX research to the next level.
Article - Rebecca Flavin - February 1, 2013 - 4 Comments
The Four Waves of User-Centered Design
Over the past two decades, Bentley University has been charting and propelling the evolution of UX design.
Article - Dr. William Gribbons - January 29, 2013 - 5 Comments
Fostering a Culture of Innovation
Environments that create game-changing products and services need to remain vibrant at every level.
Article - Megan Geyer - January 23, 2013 - 0 Comments
4 Reasons Your UX Investment Isn’t Paying Off
Successful user experience efforts require more than just investment—they also need proper implementation.
Article - Hilary Little - January 22, 2013 - 13 Comments
Problems and Solutions for Financial Smartphone Apps
Avoid having users hit a dreaded dead-end when using financial apps by optimizing customer experience.
Article - Eric Camulli - January 21, 2013 - 1 Comments
Stanislavski and the Reluctant Stakeholder
Tools employed by a mighty Russian acting coach can also can also be used to ease clients into an empathetic state.
Article - Tracy Brown - January 15, 2013 - 0 Comments
Get Your Content Strategy Out of the Drawer with Governance
Give your content strategy a backbone and a fighting chance by putting a plan and some tools behind it.
Article - Meghan Casey - January 11, 2013 - 0 Comments
Re-Introducing Page Description Diagrams
A useful blast from the past, PDDs let you work with clients to organize site priorities without muddling design.
Article - Colin Butler, Andrew Wirtanen - January 9, 2013 - 10 Comments
Stop Explaining UX and Start Doing UX
Designers can earn the respect they crave by manifesting UX at every opportunity.
Article - Kim Bieler - January 4, 2013 - 8 Comments