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- Vulnerable Branding: Keeping your company's voice honest
The best brand voices are true reflections of the people behind the companies. But people change and businesses grow, so we can't expect brand voices to remain stagnant and predictable. It's possible to have a voice that's consistent, but still ...
Article - Kate Kiefer Lee - April 08, 2013 - 0 comments - 0 attachments
- Win a Copy of "Lean UX"
Hot on the heels of our Q&A with Jeff Gothelf , we're announcing a contest in partnership with O'Reilly . We're giving away five copies of Gothelf's new book (co-written with Josh Seiden as part of "The Lean Series ...
Article - UX Magazine Staff - April 05, 2013 - 2 comments - 0 attachments
- Killed at Launch
Title 2: A complete disregard for user experience leads to drastic action This actually happened. An e-commerce website had been designed and developed . Lau ...
Article - Pete Mackie - April 05, 2013 - 19 comments - 0 attachments
- Talking Lean UX with Jeff Gothelf
Noted designer, agile advocate, and public speaker Jeff Gothelf has poured a good measure of his expertise into a new book, Lean UX: Applying lean principles to improve user experience (co-authored by Josh Seiden; part of "The Lean S ...
Article - UX Magazine Staff - April 03, 2013 - 3 comments - 0 attachments
- Simplicity: The next design battleground
Consumers crave it. The most successful brands have it. You probably need more of it. We’re talking about simplicity in your online customer experiences . Always a virtue, simplicity is fast becoming a necessity in our increasingl ...
Article - Scott McDonald - April 02, 2013 - 4 comments - 0 attachments
- Evaluating the Usability of Web Photos
Photos have a huge impact on the usability of digital products and services. In every research project I work on I see how photos influence the way people use things, make decisions, and buy products . I find it strange that we seem to disregard ...
Article - James Chudley - March 29, 2013 - 2 comments - 0 attachments
- Practicing What We Preach
Title 2: Feedback One of the most basic but frequently overlooked components of being a designer is the need to be a deft communication facilitator. As we discussed in ...
Article - Astrid Chow - March 28, 2013 - 0 comments - 0 attachments
- Five UX Changes for Fixing Loyalty Programs
It seems like these days, everything has a loyalty program: your local coffee shop and bookstore, and, of course, nearly all hotels, car rental companies, and airlines. Enrollment must be high, since there are an average of over 18 loyalty accounts pe ...
Article - Maya Jackson, Liang Zhang - March 26, 2013 - 1 comment - 0 attachments
- Why Certify? Accreditation can add value to UX design
Over the last six months, my company, Cyber-Duck , went through the intensive process of becoming ISO (International Standard Organization) 9001 certified by British Standards International (BSI). As part of the certification process, we were require ...
Article - Danny Bluestone - March 25, 2013 - 1 comment - 0 attachments
- UX Adventure: Enhance your resume, improve your career potential, and feel the excitement!
For many of us who have UX careers, it's likely that we find numerous aspects of our work pretty exciting. But exciting work will always wax and wane as UX projects come and go. While your salary may be constant, you may not always enjoy the project ...
Article - Cory Lebson - March 22, 2013 - 1 comment - 0 attachments