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Out-of-the-box design process by Gett mobile team.

Article by Moishy Neulander
How Insight from Netflix Profiles Doubled Our Conversions
  • The article discusses how Gett, a taxi booking platform, leveraged insights from Netflix to implement a profile selection feature, significantly improving user experience and doubling business conversions.
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5 min read

Designers should not be mere decorators, but understand language and microcopy, which is a crucial design skill, now more than ever.

Article by David Hall
The Essential Guide to Microcopy and Becoming a More Literate Designer
  • The article emphasizes the importance of microcopy in design, highlighting its role in enhancing user experiences and providing guidelines for crafting effective microcopy throughout the design process.
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10 min read
Article by David Sloan
Best Practices for Inclusive Design – Part 2
  • The article explores practical strategies for inclusive digital content creation, emphasizing accessibility for people with disabilities.
  • It delves into various aspects, including text, images, video, forms, digital documents, and social media, offering actionable advice to ensure a more inclusive online experience.

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7 min read
Article by David Sloan
What is Inclusive Design, and How Does it Relate to Accessibility? – Part 1
  • The article discusses the importance of inclusive design in creating digital products that cater to a diverse range of users, emphasizing the need to involve under-represented groups throughout the design process.
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4 min read

Recent history gives us a powerful and definitive reason for hope

Article by Alberto Romero
Why AI Can’t Make Human Creativity Obsolete
  • The article explores the paradox of AI-driven obsolescence of human creativity.
  • It discusses why the fear that AI will make human creativity obsolete is unfounded, highlighting that humans inherently prefer human creations, imperfections and all, over AI-generated perfection.
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7 min read
Why AI Can't Make Human Creativity Obsolete

The evolution of notification strategies in digital apps.

Article by Pourav Raj
The Power of Thoughtful Notifications in Apps: Less is More!
  • The article explores the evolution of notification strategies in digital apps, focusing on industry leaders like Meta (formerly Facebook) and their shift toward sending fewer, more relevant notifications.
  • The author underlines the significance of striking a balance in notification design and creating personalized, user-centric app experiences.
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2 min read
The Power of Thoughtful Notifications in Apps: Less is More!

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