Article No. 821 | May 1, 2012
When company executives participate in developing proto-personas, the customer's point of view will figure more prominently in strategic decisions.
Article No. 802 | March 12, 2012
Selecting the right type of UX review to suit the project's stage and business objectives, and to yield quick results for the client.
Article No. 785 | January 31, 2012
Forrester's research into the varying backgrounds, titles, tenures, and influence of CCOs.
Article No. 741 | October 7, 2011
As the field of UX continues to grow, it is critical for companies to change their approach to how they build teams.
Article No. 731 | October 1, 2011
Practices required to design, implement, and manage CX in a disciplined way.
Article No. 724 | August 31, 2011
Don’t try to play the institutional buy-in game better—just change the rules.
Article No. 708 | August 11, 2011
Customer efficiency directly correlates to satisfaction and advocacy, and is the most accurate indicator of future behavior.
Article No. 703 | July 26, 2011
At your next moment of change and opportunity, what kind of leader will you be?
Article No. 665 | May 6, 2011
A framework to help articulate and visualize the value of UX activities.
Article No. 657 | April 18, 2011
The elements of better customer experiences, and how to deliver on them.
Article No. 643 | March 29, 2011
Learning the business of funding and budgeting to advance the cause of UX.
Article No. 641 | March 28, 2011
The role of UX in interactive Customer Experience Management (CEM).