User experience is everything.™
Howard Mann

Barack Obama Tax Calculator

Regardless of what U.S. candidate you support there is little debate that Barack Obama has been rocking the web. This well designed tax calculator is the latest example. Policy debates are never clear enough to show how an individual will benefit. This makes it dead simple and visually shows the differences. Even the URL helps make it clear. Nicely done.

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8 Comments

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Quetzal
17 October 2008, 16:41 ( Permalink )

I’ll believe the tax calculator when the cash is in my bank account. You can hope for change all you want but he’s just another politician. How’s Obama going to pay for all of his new programs with this economic crisis? By taxing the upper middle class ($250,000+)? When companies start sending their business overseas to take advantage of lower tax rates, Obama will change his tune. Venture capitalists will be reluctant to fund web projects with FAT TAXES? Wise up, HOPE all you want but nothing will CHANGE.

Howard
17 October 2008, 17:11 ( Permalink )

Appreciate the feedback Quetzal. UX Mag is not a political site and the post is not meant as an endorsement. What I was impressed with was the design and user experience of the calculator and its ability to simplify an issue.

TPAS
20 October 2008, 18:24 ( Permalink )

“UX Mag is not a political site” you are just looking at functionality. It is a calculator. The interaction with a calculator is not that impressive. You have not taken into account that the calculator may not even be displaying correct information? This is a really weak attempt trying not to be political. For god sake you have Al Gore on the homepage saying: “Trust me on this. If audiences had an unlimited attention span, I’d be in my second term as President.”

John Hyde
21 October 2008, 02:31 ( Permalink )

It breaks one of the 5 golden rules of usability by playing musack to me without any choice.

monika
21 October 2008, 20:32 ( Permalink )

The calculator told me there was going to be an international crisis in 6 months.

AnkurJ
24 October 2008, 23:54 ( Permalink )

I like it. Of course the user is left to wonder how accurate it is, but it does it’s job.

The UI could be improved to help answer what people may think of as obvious qu’s (when it asked me about education expenses, do loans still count? How do you determine who is a dependent?). Few other nitpicks as well.

Hadley Rille
26 October 2008, 08:34 ( Permalink )

Mr. Mann fails to disclose the fact that he has donated money to the Obama campaign. I would hardly consider his opinion of Obama’s web site impartial.

Walker Hamilton
10 November 2008, 19:45 ( Permalink )

@John Hyde

We did that because the higher-ups wanted that you tube video on the page, but the screenshot randomly assigned to the video by You Tube’s servers was rather….unfortunate.

But I agree, I hate it when a site starts playing any audio without my prompting.

Comments closed for this article.

About the author:
Howard Mann
President, The Business Brickyard

Howard is the president of The Business Brickyard (TBB) a leading strategy, marketing and innovation agency. He is also a founder at Sideshow and the author of "Your Business Brickyard: Getting back to the basics to make your business more fun to run" (2008).

Prior to founding TBB in 2001 Howard was President of a leading Customs Broker and International Freight Forwarder with 6 offices in the United States and a global network of over 35 agents worldwide.

He also writes and speaks about business, marketing, the Internet and the importance of getting the basics of business perfect.

Barack Obama Tax Calculator

Wednesday October 15, 2008 by Howard Mann

Regardless of what U.S. candidate you support there is little debate that Barack Obama has been rocking the web. This well designed tax calculator is the latest example. Policy debates are never clear enough to show how an individual will benefit. This makes it dead simple and visually shows the differences. Even the URL helps make it clear. Nicely done.