Social Media Marketing for Startups

October 29, 2012

Social Media Marketing for Startups

Dan Martell, Co-Founder of Flowtown Introduction to Social Media Marketing

  • How to use social to launch, position your messaging and get distribution.
  • Foundation: Keywords and Position
    • Take a Guess
    • Deal in High Volume
    • Utilize Tools

Stew Langille, Vice President of Marketing at Creating Engaging Content

  • Creating content in a variety of mediums - writing blog posts, engaging tweets or video/podcast/etc.
  • Content is King
    • Talk about the problem, not about your solution
    • Distribution
    • Engaging blog writing / tweeting
    • Writing great headlines

Laura Lippay, Search and Social Marketing Consultant Improving Your Search Rankings With Social Media

  • A look into how search and social interact with each other
  • Using Search to Own Social
    • Control the Discussion
    • Feed Traffic Back
    • Social Sucess = Search Visibility
    • Writing great headlines

Jeff Widman, Founder of Leveraging Your Audience to Increase Your Reach

  • What makes people want to share? How to make your content shareable - technically and psychologically.
  • Social Means Sharing
    • Make it easy
    • Ask at the right time
  • Social Proof
    • Building Twitter Followers
    • Website
    • Build an Initial List

Jonathan Strauss, Co-Founder of Optimizing and Measuring Your Impact

  • This section is focused on the metrics and analysis side of social.
  • Conversion Metrics
    • Simple URL tracking
  • Social Conversions
    • Word of Click
    • Email to share
    • What should you track?


No Of Lectures
No Of Hours
3.5 hours
  • How long do I have access to the course materials?
    You can view and review the lecture materials indefinitely, like an on-demand channel.
  • What is the refund policy on the course?
    We like to keep our users happy, so we have a 30-day no questions asked refund policy. Send an email to for refund requests.
  • Can I take my courses with me wherever I go?
    Definitely! If you have an internet connection, courses on Udemy are available on any device at any time. If you don't have an internet connection, some instructors also let their students download course lectures. That's up to the instructor though, so make sure you get on their good side!