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Editors Elizabeth Buie and Dianne Murray have brought together over 30 experts to outline practical advice to both usability specialists and government technology professionals.
Learn how Cook – An American Express Travel Representative used conversion rate optimization to dramatically lift both phone calls to its agents and online form-fills on its paid search landing page.
Information Visualization: Perception for Design is a comprehensive guide to what the science of human perception tells us about how we should display information.
Design for Emotion introduces you to the why, what, when, where and how of designing for emotion.
User Experience Re-Mastered takes tried and tested material from best-selling books in Morgan Kaufmann's Series in Interactive Technologies and presents it in typical project framework.
The Handbook of Global User Research is the first book to focus on global user research.
Jarrett and Gaffney come to the rescue with Designing Forms that Work, clearly explaining exactly how to design great forms for the web.
Content Strategy at Work is a book for designers, information architects, copywriters, project managers, social media consultants, and anyone who works with visual or verbal content.
This book provides extensive examples of products that did and didn't make it to consumers and why so that you can learn from the mistakes of others rather than your own.
It's Our Research provides a strategic framework for people who practice UX research who wish to be heard by their stakeholders.
The book is about providing a practical guide on how to use statistics to solve common quantitative problems arising in user research.
Measuring the User Experience provides a single source of information to enable usability professionals and product developers to choose the right metric, apply it, and effectively use the information it reveals.
In Visual Thinking for Design, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply.
GUI Bloopers 2.0 looks at user interface design bloopers and explains how intelligent, well-intentioned professionals make these mistakes--and how you can avoid them.
Thoughts on Interaction Design gives individuals engaged in this profession the dialogue to justify their work to other stakeholders.
Beyond the Usability Lab offers tried and tested methodologies for conducting online usability studies.
No Code Required takes cutting edge material from academic and industry leaders and presents the research, development, application, and impact of a variety of new and emerging systems.
The Essential Persona Lifecycle is an easy-to-reference guide on persona creation, use, and evaluation.
In Designing with the Mind in Mind, Jeff Johnson provides designers with just enough background in perceptual and cognitive psychology that UI design guidelines make intuitive sense.