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The standard for how to conduct a focus group. Learn to design questions, use vignettes, collaborate, budget time, and write code to analyze results.
This book is an excellent guide to the methods of usability engineering, providing the tools to avoid surprises and improve product quality.
A silly-fast way to create fully interactive mobile app prototypes.
Drawing on software product strategy and product management consulting, Luke Hohmann has created 12 games that help you uncover your customers’ true, hidden needs and desires.
Learn how Fortune 500 executives are promoting user experience to create exceptional customer experiences.
The book covers how to use HTML5 in order to serve the needs of people with disabilities and older persons using assistive technology (AT).
Designing for Emotion, by User Experience Design Lead Aarron Walter of MailChimp, demonstrates accessible strategies and memorable methods to help you make human connections through design.
Axure RP gives you the wireframing, prototyping and specification tools needed to create UX prototypes
This updated and expanded edition contains information on contracts, content strategy, sketching, prototyping with HTML5/CSS3, research, facilitating and workshops, as well as mobile and gestural applications.
Forms make or break the most crucial online interactions. In Web Form Design, Luke Wroblewski shows you everything you need to know about designing effective and engaging web forms.
How do you present volumes of information so people can find what they're looking for? This classic shows how to build large-scale web sites that are appealing and easy to navigate.
Rebrand a corporate identity to help meet their growth objectives through strategic brand positioning and redesign of their identity.
Brainfluence explains how to practically apply neuroscience and behavior research to better market to consumers by understanding their decision patterns.
Grounded in both practice and scientific research, Bill Buxton's engaging work aims to spark the imagination while encouraging the use of new techniques, breathing new life into user experience design.
Learn the research on motivation, decision making, and neuroscience behind the unconscious reasons for people’s actions, how emotions affect decisions, and how to apply the principles of persuasion to design Web sites.
Sketching User Experiences approaches design and design thinking as something distinct that needs to be better understood-by both designers and the people with whom they need to work.
Effective Prototyping with Excel offers how-to guidance on how everyone can use basic Excel skills to create prototypes - ranging from narrative wire frames to hi-fidelity prototypes.
Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web.
User Experience in the Age of Sustainability focuses on the economic, sociological and environmental movement in business to make all products including digital ones more sustainable.