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Emotional Design explores the deep influence the feelings that objects evoke have on consumers—from spending thousands on Gucci bags to the impact of emotion on everyday designs.
The classic book on statistical graphics, charts, tables.
With NOTISM you can review designs with others in an effective and efficient way, share designs for review & turn static screens into interactive prototypes.
Margaret Mackey analyses how the activities of reading, viewing, and playing intertwine and affect development in young readers.
Critic Sven Birkerts explores the impact of technology on the experience of reading. The Gutenberg Elegies explores how literature intimately shapes and nourishes the inner life.
A helpful guide for documenting the various stages that create a UX design, Communicating the User Experience provides insights for those new to the field and polishing techniques for veterans.
User friendly text sms sending program has ability to deliver thousands of messages to multiple mobile numbers from blackberry mobiles without any internet connections.
Predictably Irrational presents illuminating experiments by MIT behavioral economist Dan Ariely that refute the assumption that we behave in fundamentally rational ways.
With Made to Stick, accomplished educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier.
Nobel Prize Winner Daniel Kahneman's Thinking, Fast and Slow brings together his research in psychology that has influenced economics, medicine, design, and politics.
Believe Me sheds new light on how to shift perceptions and get others to believe in what you're doing with storytelling axioms designed to change how you think about your work
A complete course on advertising and a quick reference on particular topics, The Advertising Concept Book covers all aspects of the business, from how to write copy and choose a typeface to how agencies work.
Mind Hacks explores cognitive neuroscience through a series of experiments, tricks, and tips related to vision, motor skills, attention, cognition, and subliminal perception.
Author Joshua Foer goes on a quest to improve his memory, calling on the world's top "mental athletes" to guide him.
Learn the secrets of intuitive and usable design
Personas and scenarios for user research.
How to develop & document a task analysis