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Defining and Informing the Complex Field of User Experience (UX)

The Digital Innovation Playbook: A Resource for Infinite Business Creativity

December 1, 2011
Modus Associates

Innovating your business can be risky and difficult at the best of times. And in the fast-moving digital age, it can be downright terrifying. How do you best focus your resources in a world where everything is changing and anything seems possible?

It's easier than you might think. The secret is to stay focused on your customers, rather than technology. This white paper will show you how to reliably and consistently increase profits and better serve your customers online by putting people at the center of your digital business strategy.

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