The Art of the Global Gateway: Strategies for Successful Multilingual Navigation
While web globalization opens your website to the world, it also opens you up to a number of new challenges, namely how to ensure that visitors, no matter what language they speak, can find their local content. This is why the global gateway is so important. Well executed, the global gateway functions like a multilingual tour guide, helping people find exactly where they need to go.
This book will help you direct more web users to local content, resulting in increased traffic, leads, and sales. Whether your company offers 5 localized websites or 100, this book will provide the information you need.
The techniques and recommendations in this book are the result of more than a decade spent studying the process of directing web users to local content. Author John Yunker has interviewed hundreds of executives and shares firsthand what strategies work and what strategies don't. Real-world examples are included from companies such as Facebook, Apple, Hyatt, Nike, and UPS.