Successful Web Analytics: 10 Essential Practices

Web analytics has quickly progressed from the realm of simple site measurements - visits, page views and orders - to become a core and indispensable part of online business success. Today, companies are spending hundreds of millions of dollars on web analytics software, support and staff, yet only a small percentage of these investments are translating into positive returns.

Whether you're new to web analytics or looking to improve your current program, the 10 best practices outlined in this paper will ensure that your numbers always add up to a winning count.

Includes an extensive resource list, with useful books, software vendors, events, blogs, websites, professional associations and educational programs.