UX Magazine

Defining and Informing the Complex Field of User Experience (UX)

Mental Models: Aligning Design Strategy with Human Behavior

February 15, 2008
Indi Young

There is no single methodology for creating the perfect product, but you can increase your odds by understanding understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.

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