UX Magazine

Defining and Informing the Complex Field of User Experience (UX)

Made to Stick: Why Some Ideas Survive and Others Die

January 2, 2007
Chip Heath, Dan heath

With Made to Stick, accomplished educators and idea collectors Chip and Dan Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”

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