UX Magazine

Defining and Informing the Complex Field of User Experience (UX)

Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps

August 19, 2011
Christopher Cunningham, Gabe Zicherman

What do Foursquare, Zynga, Nike+, and Groupon have in common? These and many other brands use gamification to deliver a sticky, viral, and engaging experience to their customers. This book provides the design strategy and tactics you need to integrate game mechanics into any kind of consumer-facing website or mobile app. Learn how to use core game concepts, design patterns, and meaningful code samples to a create fun and captivating social environment.

Whether you're an executive, developer, producer, or product specialist, Gamification by Design will show you how game mechanics can help you build customer loyalty.

    Discover the motivational framework game designers use to segment and engage consumers
    Understand core game mechanics such as points, badges, levels, challenges, and leaderboards
    Engage your consumers with reward structures, positive reinforcement, and feedback loops
    Combine game mechanics with social interaction for activities such as collecting, gifting, heroism, and status
    Dive into case studies on Nike and Yahoo!, and analyze interactions at Google, Facebook, and Zynga
    Get the architecture and code to gamify a basic consumer site, and learn how to use mainstream gamification APIs from Badgeville

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