UX Magazine

Defining and Informing the Complex Field of User Experience (UX)

Designing Web Navigation: Optimizing the User Experience

August 15, 2007
Aaron Gustafson, James Kalbach

Thoroughly rewritten for today's web environment, this bestselling book offers a fresh look at a fundamental topic of web site development: navigation design. Amid all the changes to the Web in the past decade, and all the hype about Web 2.0 and various "rich" interactive technologies, the basic problems of creating a good web navigation system remain. Designing Web Navigation demonstrates that good navigation is not about technology-it's about the ways people find information, and how you guide them.

Ideal for beginning to intermediate web designers, managers, other non-designers, and web development pros looking for another perspective, Designing Web Navigation offers basic design principles, development techniques and practical advice, with real-world examples and essential concepts seamlessly folded in. How does your web site serve your business objectives? How does it meet a user's needs? You'll learn that navigation design touches most other aspects of web site development.

This book:

    Provides the foundations of web navigation and offers a framework for navigation design
    Paints a broad picture of web navigation and basic human information behavior
    Demonstrates how navigation reflects brand and affects site credibility
    Helps you understand the problem you're trying to solve before you set out to design
    Thoroughly reviews the mechanisms and different types of navigation
    Explores "information scent" and "information shape"
    Explains "persuasive" architecture and other design concepts
    Covers special contexts, such as navigation design for web applications
    Includes an entire chapter on tagging

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