UX Magazine

Defining and Informing the Complex Field of User Experience (UX)

Design for Emotion

July 6, 2012
Trevor van Gorp, Edie Adams

Design for Emotion introduces you to the why, what, when, where and how of designing for emotion. Improve user connection, satisfaction and loyalty by incorporating emotion and personality into your design process. The conscious and unconscious origins of emotions are explained, while real-world examples show how the design you create affects the emotions of your users.

This isn't just another design theory book - it's imminently practical. Design for Emotion introduces the A.C.T. Model (Attract/Converse/Transact) a tool for helping designers create designs that intentionally trigger emotional responses. This book offers a way to harness emotions for improving the design of products, interfaces and applications while also enhancing learning and information processing. Design for Emotion will help your designs grab attention and communicate your message more powerfully, to more people.

  • Provides a simple and effective model for understanding and applying emotional considerations to your designs.

  • Explains why designing for emotion improves users' relationships with your product.

  • Offers extensive examples from the world of product and interface design.

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