First, businesses discovered quality as a competitive edge; next came service. This book is a primer on how, and why, some products satisfy customers and others frustrate them.
Resource - Donald Norman - September 17, 2002 - 0 Comments
Emotional Design explores the deep influence the feelings that objects evoke have on consumers—from spending thousands on Gucci bags to the impact of emotion on everyday designs.
Resource - Donald Norman - May 10, 2005 - 0 Comments
